Eu Product Manager – Loyalty & Customer Experience Job at Circle K (Copenhagen)

Job Description

Be a key part of Circle K’s journey as we evolve and scale our global loyalty ecosystem and deliver meaningful, personalized customer experiences at every interaction. We are building a modern loyalty platform that connects customer data, digital experiences, CRM, and in-store moments to create seamless, value-driven engagement. This role is critical in shaping how we move from transactional interactions to long-term customer relationships that drive sustained growth. As a Product Manager, you will be accountable for delivering measurable value—improving customer engagement, increasing visit frequency, and driving incremental revenue—through thoughtfully designed loyalty experiences and capabilities.

Job Responsibility

Own Value Delivery (Outcomes Over Output)
Own clearly defined customer and business outcomes (e.g., new loyalty members, increased visit frequency, improved engagement, higher redemption, incremental revenue)
Define success metrics upfront and ensure every initiative has a measurable impact tied to customer behavior and business value
Continuously evaluate performance of your product area and adjust priorities based on data, insights, and results
Proactively identify opportunities to unlock additional value through optimization, experimentation, and iteration
Product Strategy & Prioritization
Contribute to the loyalty product vision by identifying high-impact opportunities that drive customer and business value
Prioritize work based on expected value (customer impact, business potential, strategic alignment), not just stakeholder demand
Translate customer problems and business goals into clearly defined product initiatives with measurable outcomes
Support test-and-learn approaches, validating value early through pilots and iterative releases
End-to-End Experience Product Ownership
Own the lifecycle for your product area—from discovery through delivery and post-launch optimization—with a strong focus on outcomes
Deliver experience capabilities across mobile, web, CRM, and in-store experiences that improve how customers earn, redeem, and engage
Ensure solutions are scalable, intuitive, and aligned to delivering sustained value over time—not one-off features
Cross-Functional Leadership & Alignment
Partner with Loyalty, CRM, Merchandising, Technology, Data, and Retail Systems to align on shared value outcomes
Influence stakeholders by grounding decisions in data, customer insights, and expected ROI
Lead alignment across teams to ensure end-to-end experiences deliver cohesive and measurable impact
Drive clarity and focus during PI planning, ensuring prioritization reflects highest-value work
Customer & Experience Excellence
Champion the customer by ensuring loyalty experiences are relevant, personalized, and easy to understand
Form strong partnership with UX and research teams to continuously improve conversion, engagement, and overall experience quality
Leverage customer data and personalization to deliver the right value at the right moment

Requirements

3–5 years of experience as a Product Manager owning digital products end-to-end
Proven track record of delivering measurable customer and business outcomes, not just features
Experience with customer-facing platforms (mobile, web, CRM, or loyalty programs)
Strong understanding of KPIs tied to engagement, retention, and customer lifetime value
Experience working in Agile environments
Ability to prioritize based on value, balancing short-term wins with long-term impact
Strong stakeholder management and ability to influence without authority
Technical fluency with digital platforms, integrations, and data ecosystems

Nice to have

Experience with loyalty, rewards, personalization, or CRM platforms
Familiarity with customer data platforms (CDPs), segmentation, and lifecycle marketing
Experience in retail, e-commerce, or omnichannel environments
Understanding of data privacy, consent, and governance

What we offer

health insurance
pension contribution
possibility of enrolling in stock purchase plan
employee discount on fuel
access to modern work tools and office space
learning opportunities to develop new skills and to evolve professionally

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Eu Product Manager – Loyalty & Customer Experience

Job Description

Job Responsibility

Requirements

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