Esports Marketing Manager

• Ideate, plan & execute integrated marketing campaigns related to Fnatic’s franchised game titles (e.g. Counter-Strike, League of Legends, Valorant, Rainbow Six), and build strong relationships with associated game publishers
• Develop and execute activations for digital assets and in‑game items, and well as product launches and other brand activity
• utilising content and creator capability effectively
• Ensure all marketing activations deliver Fnatic’s brand promise and commercial goals
• Collaborate with Fnatic Studios, Social, Creators, Product, and Community teams to deliver storytelling and asset creation
• Manage CRM/product marketing initiatives tied to digital drops and title‑specific campaigns
• Oversee paid social media campaigns
• Lead campaign measurement, tracking KPIs, forecasting ROI and managing spend
• Monitor fan sentiment and youth culture trends
• ensure activations resonate authentically
• Perform post‑campaign analysis, distilling insights to inform the next iteration
• Support global roll‑out, tailoring campaigns for different markets while maintaining consistency
• Brief and liaise with external agencies or partners when needed (e.g. for digital items or influencer campaigns)
• Collaborate with Legal on marketing regulations, especially around digital items and international execution
• Lead ad-hoc Marketing projects defined by your manager

• Proven experience in developing impactful campaigns for youth‑centric, consumer or gaming brands
• Strong understanding of the esports landscape and virtual economies
• Experience working in a global context, nuancing campaigns for different international markets
• Creative flair balanced with ability to deliver
• Data‑driven and ROI‑focused mindset – comfortable forecasting and interpreting campaign results
• Excellent project management and communication skills
• Resourcefulness and flexibility, able to do a lot with a little where needed
• Excellent written and spoken English
• German highly desirable and other languages a plus

German highly desirable and other languages a plus

• Private medical insurance
• Self-development book requests for the Fnatic Library
• 30% Fnatic shop discount
• Fruit, drinks and snacks available daily in the office
• Regular lunch clubs and other social activities
• Hybrid onsite/distributed working policy