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Fnatic Logo Fnatic · -

Esports Marketing Manager

Germany, Berlin · Job Posted January 10, 2026
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Job Description

As Esports Marketing Manager at Fnatic, you’ll design and campaigns across our franchise game titles, digital products, and fan engagement initiatives. You’ll have award-winning creators, elite Pro-Gaming talent and our in-house Studios team as your disposal to bring activations to life; and your work will directly contribute to building deep Fnatic fandom globally. You will act as both an ideas generator and a conductor - coordinating internal and external teams to bring campaigns to life and deliver measurable impact.

Job Responsibility

  • Ideate, plan & execute integrated marketing campaigns related to Fnatic’s franchised game titles (e.g. Counter-Strike, League of Legends, Valorant, Rainbow Six), and build strong relationships with associated game publishers
  • Develop and execute activations for digital assets and in‑game items, and well as product launches and other brand activity
  • utilising content and creator capability effectively
  • Ensure all marketing activations deliver Fnatic’s brand promise and commercial goals
  • Collaborate with Fnatic Studios, Social, Creators, Product, and Community teams to deliver storytelling and asset creation
  • Manage CRM/product marketing initiatives tied to digital drops and title‑specific campaigns
  • Oversee paid social media campaigns
  • Lead campaign measurement, tracking KPIs, forecasting ROI and managing spend
  • Monitor fan sentiment and youth culture trends
  • ensure activations resonate authentically
  • Perform post‑campaign analysis, distilling insights to inform the next iteration
  • Support global roll‑out, tailoring campaigns for different markets while maintaining consistency
  • Brief and liaise with external agencies or partners when needed (e.g. for digital items or influencer campaigns)
  • Collaborate with Legal on marketing regulations, especially around digital items and international execution
  • Lead ad-hoc Marketing projects defined by your manager

Requirements

  • Proven experience in developing impactful campaigns for youth‑centric, consumer or gaming brands
  • Strong understanding of the esports landscape and virtual economies
  • Experience working in a global context, nuancing campaigns for different international markets
  • Creative flair balanced with ability to deliver
  • Data‑driven and ROI‑focused mindset – comfortable forecasting and interpreting campaign results
  • Excellent project management and communication skills
  • Resourcefulness and flexibility, able to do a lot with a little where needed
  • Excellent written and spoken English
  • German highly desirable and other languages a plus

Nice to have

German highly desirable and other languages a plus

What we offer

  • Hybrid onsite/remote work policy
  • Employee Assistance Programme (Health Assured)
  • Enhanced parental leave policy
  • Self-development book requests for the Fnatic Library
  • Fnatic shop staff discount

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