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As the Enterprise Partner Marketing, you will own the marketing strategy and execution for Afterpay's most strategic enterprise merchant partnerships. You will partner 1:1 with a portfolio of approximately 20 enterprise merchants, driving measurable growth at checkout across online and in-store experiences. This is a senior individual contributor role requiring strong judgment, cross-functional leadership, and deep marketing expertise. You will operate with a high degree of autonomy, translating merchant and business objectives into integrated marketing programs that improve adoption, conversion, and incremental sales, while partnering closely with Sales, Account Management, and Marketing channel leads.
Job Responsibility:
Own end-to-end partner marketing strategy for assigned enterprise merchants, aligned to shared goals such as acquisition, conversion lift, share of cart, and omnichannel checkout adoption
Act as a strategic marketing advisor to enterprise merchant stakeholders, providing recommendations across paid media, paid social, ecommerce, CRM, and in-store marketing
Develop annual and quarterly partner marketing plans in collaboration with Sales and Account Management, informed by performance insights and merchant priorities
Lead the development and execution of bespoke 1:1 partner marketing programs, coordinating with Growth, CRM, Social & Partnerships, Legal, and Analytics partners
Ensure operational excellence across partner campaigns, including briefing, asset collection, approvals, and launch readiness
Apply sound judgment to balance custom enterprise needs with repeatable frameworks to improve efficiency and consistency
Partner with Insights & Analytics to define success metrics, analyze campaign performance, and translate results into clear insights and optimization recommendations
Establish benchmarks and best practices to continuously improve partner marketing effectiveness at the enterprise level
Contribute to the development of enterprise-level benchmarks and best practices
Support commercial growth by contributing marketing expertise to enterprise pitches, joint business planning, and renewal conversations
Influence cross-functional partners without direct authority to deliver outcomes aligned to merchant and Afterpay goals
Represent the enterprise merchant perspective in internal discussions, helping inform improvements to partner marketing programs and processes
Requirements:
8–12+ years of experience in marketing, partner marketing, or integrated marketing roles, with exposure to enterprise retailers or large consumer brands
Strong expertise across digital marketing channels, including paid media, paid social, ecommerce, and CRM/lifecycle marketing
Prior experience working at a retailer or consumer brand strongly preferred
agency experience a plus
Working knowledge of in-store marketing and omnichannel customer journeys
Proven ability to independently lead complex initiatives and deliver results in cross-functional environments
Strong analytical, communication, and stakeholder management skills
Bachelor's degree in marketing or a related field preferred