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Enterprise Brand Strategist

United States, New York 70.00 USD / Hour · Job Posted May 04, 2026
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Job Description

Join the Global Marketing team at a leading Financial & Media Company as a Brand Strategist. This role will act as a senior strategist responsible for translating brand positioning into cohesive, global marketing frameworks across financial solutions. While this role intersects with go-to-market planning, the primary focus is on enterprise brand strategy, narrative development, and marketing system design. The ideal candidate is a systems thinker with deep brand strategy experience who can connect narrative, audience, and campaign architecture into a unified, scalable approach. This is a full-time contract role (maternity leave coverage) with potential for extension. Pay Rate is $70/hour.

Job Responsibility

  • Define and evolve the enterprise brand narrative, ensuring alignment with commercial priorities and global marketing initiatives
  • Translate brand positioning into clear, scalable marketing frameworks that guide campaign development and execution across regions and teams
  • Develop and maintain a cohesive narrative ecosystem across financial solutions, ensuring consistency in messaging and storytelling
  • Establish campaign architecture and messaging hierarchies that align brand, audience strategy, and business objectives
  • Ensure product-level campaigns ladder into a unified enterprise narrative that builds long-term brand equity
  • Bring a brand-first perspective to marketing planning, shaping sequencing, prioritization, and audience alignment
  • Partner cross-functionally with Marketing, Creative, Digital, Product Marketing, and Business teams to ensure alignment across all initiatives
  • Lead strategic initiatives from insight development through execution and performance measurement
  • Advise senior leadership on marketing strategy, investment prioritization, and opportunities to improve efficiency and impact
  • Help modernize marketing frameworks, taxonomy, and operating models to support global scale and consistency

Requirements

  • Experience in brand strategy, integrated marketing strategy, or enterprise marketing leadership roles
  • Strong background in brand strategy with the ability to translate narrative into scalable marketing systems
  • Experience working across complex, matrixed global organizations with multiple stakeholders
  • Proven ability to connect audience strategy, messaging, and campaign frameworks into a cohesive ecosystem
  • Experience developing large-scale, integrated marketing initiatives tied to business and commercial outcomes
  • Strong executive presence with the ability to present strategic frameworks to senior leadership
  • Excellent communication, collaboration, and stakeholder management skills

Nice to have

  • Experience within financial services, fintech, media, or technology sectors
  • Background spanning both agency and in-house environments
  • Experience leading enterprise-level brand transformations or narrative development initiatives
  • Experience aligning brand strategy directly with revenue or commercial priorities
  • Familiarity with global marketing operations and modernizing legacy marketing frameworks

What we offer

  • medical
  • dental
  • 401(k)
  • direct deposit
  • commuter benefits

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