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The Enterprise Sales Representative for Things To Do manages and expands Groupon’s national portfolio of high-value partners in the experiences, attractions, and entertainment sectors. This role directly supports Groupon’s growth strategy by driving revenue and margin expansion through strategic account management and innovative partnership models. Now is the time to scale this capability — success in this role will unlock stronger partner relationships, improved profitability, and sustained growth in one of Groupon’s most dynamic verticals.
Job Responsibility:
Drive sustainable double-digit growth across a book of business of $1M+ national accounts with multi-venue locations
Transform sales strategies and long-term planning to unlock new growth pathways and partnership models
Proactively identify and execute growth opportunities before partners or competitors do
Build and maintain senior-level (C-suite) relationships with decision-makers by driving meaningful, strategic conversations
Deeply understand all facets of partners' businesses - operations, marketing, distribution, pricing, seasonality - to deliver consultative, value-driven solutions
Analyze unit economics and performance data to identify margin optimization opportunities and design partnership structures that drive mutual profitability
Expand existing relationships via upselling, cross-selling, and margin-improvement initiatives
Integrate flash-sale activations into partner negotiations as a standard growth lever
Leverage data and market insights to uncover new revenue opportunities and model business cases for partnership investments
Push the boundaries of what Groupon can offer by advocating for product and technology enhancements that support growth plans
Crunch numbers and build financial models to support strategic recommendations and demonstrate ROI to partners and internal stakeholders
Lead the design and rollout of limited-time promotional campaigns with partners
Collaborate with marketing, operations, and finance to ensure flawless execution
Measure campaign ROI and analyze performance data to present learnings and optimize future initiatives
Work cross-functionally to drive changes in product, tech, and operations that are required to execute growth strategies
Push back on systems, processes, or internal barriers that impede progress without delivering meaningful value to partners or Groupon
Conduct regular business reviews and in-person partner meetings with data-driven insights and actionable recommendations
Serve as a trusted advisor on category trends and competitive opportunities
Partner cross-functionally to ensure contract accuracy, operational readiness, and partner satisfaction
Requirements:
5+ years of enterprise sales or strategic account management experience specifically in Things To Do supply negotiations and expansion (attractions, entertainment, tours, activities, or related verticals)
Demonstrated track record of delivering multi-million dollar account growth with specific examples of revenue expansion across major partnerships
Proven strategic work for major accounts, including examples of transformational partnership structures, pricing models, or go-to-market strategies that drove measurable business impact
Strong analytical capabilities with demonstrated experience working with unit economics, financial modeling, and performance data to drive meaningful changes and achieve sales goals
Leadership experience mentoring sales professionals or cross-functional teams, with a track record of elevating team capabilities and building best-in-class enterprise sales practices
Existing senior relationships within the Things To Do / attractions / entertainment sectors strongly preferred
Exceptional consultative selling, negotiation, and C-level presentation skills with the ability to drive strategic conversations and challenge the status quo
Data-driven decision-making capabilities with comfort analyzing complex datasets, building business cases, and translating insights into action
High proficiency in CRM systems (Salesforce), pipeline management tools, and Excel/analytical tools
Proactive, self-starter mentality with demonstrated ability to shape outcomes rather than wait for direction
Nice to have:
Existing senior relationships within the Things To Do / attractions / entertainment sectors strongly preferred