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Engineering Product Marketing Manager

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GRAITEC GROUP

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Location:
France

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

The PMM focuses on communicating product value to the market and driving adoption while the PM focuses on building the right product together with the R&D team. She/He translates the Solution’s vision for the Solution’s portfolio.

Job Responsibility:

  • Own the positioning and the Go-to-Market
  • Messaging & positioning: Crafts clear, differentiated messages explaining the portfolio’s unique value
  • Go-To-Market strategy: Plans and executes product launches and marketing campaigns. Define the right success metrics
  • Sales enablement: Creates tools and materials (collateral, presentations, training) that enable sales teams to sell effectively
  • Customer advocacy: Create content for campaigns & web and develops case studies, testimonials, and references to establish market credibility
  • Market intelligence: Tracks competitors, market trends, and customer feedback to refine positioning, pricing and messaging
  • Develop clear product positioning and messaging for key customer segments and use cases
  • Create concise internal frameworks and enablement materials used by Sales, Product, and Customer Success
  • Define and maintain ICPs, segmentation models, pain points, and buying committees
  • Provide supporting materials for Sales, Marketing, and partner teams
  • Build and execute GTM plans for launches and alwayson marketing, including target segments, pricing/packaging inputs, channels, content plans, enablement, and KPIs
  • Deliver competitive briefs, battlecards, and market insights to support Sales and Product strategy
  • Maintain an uptodate view of the market landscape
  • Define marketing KPIs, build dashboards, and analyze campaign performance to improve ROI and inform future initiatives
  • Produce customer-facing and internal content such as demos, case studies, campaign assets, and release materials
  • Support the development of a scalable content and testimonial library

Requirements:

  • Degree in Engineering, in structure (or in civil) engineering is a must
  • 5+ years of experience in engineering, ideally in multi-disciplinary design firms
  • Strong analytical skills, including a track record in leveraging data to generate insights to feed into marketing campaigns
  • Experience in collaborating with international teams
  • Significant experience in managing complex technical content for a business point of view
  • Analytical mindset and data driven
  • Fluent written and oral English
  • Autonomy, Clarity in communication
  • Facility to interact with staff, colleagues, cross-functional teams
  • Creative and innovative thinking with ability to drive accelerated business growth

Nice to have:

  • An additional degree in marketing is a plus
  • Experience in marketing is a big plus
  • French a plus
  • Knowledge of subscription business and software companies

Additional Information:

Job Posted:
March 26, 2026

Employment Type:
Fulltime
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