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General Motors Logo General Motors · IT - Software Development

Engineering Manager, Marketing Technology

United States, Austin Employment contract 160200.00 - 211950.00 USD / Year · Job Posted June 30, 2026
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Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to Austin Technical Center three times per week, at minimum [or other frequency dictated by the business if more than 3 days]. The Role The Engineering Manager, Marketing Technology Platforms leads a team of platform engineers focused on modernizing and scaling key marketing technology capabilities. This role leads team development, cloud migration of core platforms, expansion of marketing activation platforms, and delivery of data pipelines and integrations across the ecosystem.   The ideal candidate brings strong people leadership and hands-on MarTech expertise, including Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks. The role requires someone who can coach engineers, guide architecture and delivery decisions, and stay close enough to the work to help unblock complex technical and platform challenges.

Job Responsibility

  • Lead, coach, and develop a team of platform engineers
  • Drive migration of core marketing technology platforms to the cloud
  • Lead expansion of platforms that support marketing activation and customer engagement
  • Oversee delivery of data ingress, data egress, and platform integration pipelines
  • Provide technical leadership across Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks
  • Partner with engineering, product, data, marketing, and business stakeholders to align platform work to priorities
  • Guide architecture, technical direction, and execution across complex platform initiatives
  • Strengthen reliability, scalability, and operational excellence across the platform space
  • Help shape the longer-term MarTech platform strategy and technical roadmap
  • Influence build versus buy, integration, and platform evolution decisions using strong domain expertise
  • Create clear growth opportunities for engineers through coaching, feedback, stretch work, and role development

Requirements

  • 10+ years of relevant experience
  • 3+ years of experience leading and developing engineering teams in a platform, data, or marketing technology environment
  • Demonstrated success managing engineers and delivering complex technical initiatives
  • Strong MarTech domain expertise
  • Hands-on knowledge of Adobe Campaign Classic, Adobe Experience Platform, Adobe Journey Optimizer, and Databricks
  • Experience leading cloud migration efforts for enterprise platforms
  • Experience with data pipelines, integrations, and platform interoperability
  • Strong cross-functional collaboration and communication skills
  • Bachelor’s degree in computer science, engineering, information systems, or equivalent practical experience

Nice to have

  • Experience in customer, marketing, sales, or activation-focused technology ecosystems
  • Experience building or overseeing scalable data solutions in Databricks that support marketing use cases, data movement, and platform interoperability
  • Experience supporting platform transformation or modernization efforts
  • Ability to balance strategic leadership with hands-on technical engagement
  • Experience influencing cross-functional decisions and platform direction

What we offer

  • An incentive pay program offers payouts based on company performance, job level, and individual performance
  • medical
  • dental
  • vision
  • Health Savings Account
  • Flexible Spending Accounts
  • retirement savings plan
  • sickness and accident benefits
  • life insurance
  • paid vacation & holidays
  • tuition assistance programs
  • employee assistance program
  • GM vehicle discounts
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