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Engineering Manager, CMS & Commerce Integration

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General Motors

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Location:
United States , Austin

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Work Arrangement: Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Milford or Warren, MI three times per week. The Role: The Engineering Manager, MarTech & Headless Commerce Integration (CMS / AEM / Shopify) owns the end-to-end strategy, implementation, and operations of the content and integration layer that connects Adobe Experience Manager (AEM) and Adobe Target with our headless e-commerce platform (Shopify Plus) for OnStar digital commerce. This leader drives how rich, segmented content authored in AEM and targeted via Adobe Target flows reliably into our OnStar.com and advisor-facing Shopify-based storefronts and other OnStar digital experiences, supporting multi-region, and multi-channel journeys. You will lead a specialized web development and integration team focused on OnStar, acting as the architectural guide for headless web experiences, data pipelines, and APIs (GraphQL, REST, webhooks) while serving as a primary strategic partner to central GM platform teams that own the Adobe and commerce platforms. Your work will ensure that OnStar content creators can move quickly while the underlying systems remain secure, scalable, and highly available.

Job Responsibility:

  • Owns the end-to-end strategy, implementation, and operations of the content and integration layer that connects Adobe Experience Manager (AEM) and Adobe Target with our headless e-commerce platform (Shopify Plus) for OnStar digital commerce
  • Drives how rich, segmented content authored in AEM and targeted via Adobe Target flows reliably into our OnStar.com and advisor-facing Shopify-based storefronts and other OnStar digital experiences, supporting multi-region, and multi-channel journeys
  • Leads a specialized web development and integration team focused on OnStar, acting as the architectural guide for headless web experiences, data pipelines, and APIs (GraphQL, REST, webhooks) while serving as a primary strategic partner to central GM platform teams that own the Adobe and commerce platforms

Requirements:

  • 3+ years of experience in digital experience, CMS platforms, or web engineering, including 2+ years owning or leading AEM or similar enterprise CMS
  • 10 years of relevant experience
  • Demonstrated experience designing and operating AEM Sites (or equivalent), including templates, components, workflows, permissions, and publishing models
  • Hands-on background working with web technologies (e.g., HTML/CSS/JS, React, APIs, CDNs, caching, performance optimization)
  • Experience with content modeling, taxonomies, and segmentation to support multi-brand or multi-region digital experiences
  • Proven ability to lead teams and/or vendors, manage complex roadmaps, and deliver against clear KPIs
  • Demonstrated people management experience (e.g., 2+ years managing engineers or cross-functional digital teams, including hiring, performance management, and coaching)
  • Strong stakeholder management and communication skills, with the ability to translate between business goals and technical solutions

Nice to have:

  • Experience with Adobe Experience Cloud ecosystem (e.g., AEM as a Cloud Service, Adobe Target, Adobe Analytics, Launch/Tags)
  • Backend development experience (Java, Spring Boot, Microservices)
  • Background in eCommerce, subscriptions, or digital customer journeys across multiple brands or markets
  • Experience with headless e-commerce platforms such as Shopify Plus (Online Store, Checkout, Hydrogen, metafields), with a focus on system integration and data synchronization between Shopify and AEM/other CMS platforms
  • Experience integrating AEM with headless/front-end frameworks (e.g., React, Next.js, Hydrogen, SPA frameworks) and microservices
  • Familiarity with modern DevOps/SRE practices (CI/CD, infrastructure-as-code, observability, reliability engineering)
  • Experience leading cross-functional initiatives involving marketing, product, and engineering at enterprise scale
What we offer:

This role may be eligible for relocation benefits

Additional Information:

Job Posted:
May 17, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
Job Link Share:
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