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We are looking for an Engagement Producer to join us at The Express. This role owns day-to-day distribution across social, newsletters and apps, translating strategy into slick execution that grows audience, subscriptions and registrations. You will be a social media mastermind, utilising various platforms including Facebook, TikTok, Threads, Whatsapp and more to drive engagement to build revenue. Youll curate high-impact newsletters, launch engagement initiatives to convert casual readers into registered users, and find fresh off-platform routes to amplify content after publication. With a test-and-learn mindset, youll analyse engagement metrics across channels to optimise tactics, provide agile cover for Audience Editors when needed, and stay ahead of digital trends - recommending new tools and channels while championing best practice to boost reach, loyalty and conversion. This role is home & hub based, linked to our London Hub (typically 3 days in hub per week). We are therefore open to candidates based in and around London.
Job Responsibility:
Owns day-to-day distribution across social, newsletters and apps, translating strategy into slick execution that grows audience, subscriptions and registrations
Utilise various platforms including Facebook, TikTok, Threads, Whatsapp and more to drive engagement to build revenue
Curate high-impact newsletters
Launch engagement initiatives to convert casual readers into registered users
Find fresh off-platform routes to amplify content after publication
Analyse engagement metrics across channels to optimise tactics
Provide agile cover for Audience Editors when needed
Stay ahead of digital trends - recommending new tools and channels while championing best practice to boost reach, loyalty and conversion
Manage and grow channels across Facebook, TikTok, Threads, Instagram and WhatsApp, championing best practice to drive meaningful engagement, reach and habit
Design and deliver engagement initiatives such as polls, Q&As and live threads to grow registered users and deepen community loyalty
Find inventive, data-led ways to promote content post-publication, recirculate evergreen pieces and surface stories to new readers across off-platform channels and apps
Utilise engagement metrics from every platform to refine headlines, thumbnails, formats and posting schedules for maximum impact
Stay ahead of digital trends and can recommend new tools or channels that expand our reach and sharpen our storytelling
Responsibly utilise AI tools, in line with company policies, to improve accuracy and efficiency and create engaging content that resonates with our audiences
Tailor content to the unique demands of each off-platform channel, ensuring stories travel further and perform better
Consider the role of audio and video on every story, capturing or curating basic footage where appropriate to engage audiences in fresh, dynamic ways
Play your part in building a diverse and inclusive organisation that reflects the communities and people we serve
Requirements:
Passionate and creative with unbeatable social media skills, especially on Facebook
Experience turning engagement into measurable revenue
Expert, platform-specific knowledge across all major social media platforms
Sharp understanding of the audiences who use them
Fluent in digital publishing and can work confidently with a CMS
Proven track record of building communities with a meaningful following, growing engaged audiences who return, share and subscribe
Passionate about digital storytelling in journalism
Instinctive grasp of the Express brand, tone and values
Communicates clearly, works brilliantly in a team, manages time expertly and remains professional under pressure
Can adapt quickly to the needs of the business, moving from idea to execution with speed and care
What we offer:
25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years
Scheme to help you buy extra holiday
An extra day's paid leave each year to volunteer for a cause close to your community or your heart
Big moment day - an extra days paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings
Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice
Supportive and progressive people policies - were proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression
A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments
Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice
Wellbeing support - including a 24/7 assistance programme for you and your family
Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products
Interest-free loans - including for season tickets and technology