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Engagement Producer

United Kingdom, London · Job Posted January 07, 2026
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Job Description

We are looking for an Engagement Producer to join us at The Express. This role owns day-to-day distribution across social, newsletters and apps, translating strategy into slick execution that grows audience, subscriptions and registrations. You will be a social media mastermind, utilising various platforms including Facebook, TikTok, Threads, Whatsapp and more to drive engagement to build revenue. Youll curate high-impact newsletters, launch engagement initiatives to convert casual readers into registered users, and find fresh off-platform routes to amplify content after publication. With a test-and-learn mindset, youll analyse engagement metrics across channels to optimise tactics, provide agile cover for Audience Editors when needed, and stay ahead of digital trends - recommending new tools and channels while championing best practice to boost reach, loyalty and conversion. This role is home & hub based, linked to our London Hub (typically 3 days in hub per week). We are therefore open to candidates based in and around London.

Job Responsibility

  • Owns day-to-day distribution across social, newsletters and apps, translating strategy into slick execution that grows audience, subscriptions and registrations
  • Utilise various platforms including Facebook, TikTok, Threads, Whatsapp and more to drive engagement to build revenue
  • Curate high-impact newsletters
  • Launch engagement initiatives to convert casual readers into registered users
  • Find fresh off-platform routes to amplify content after publication
  • Analyse engagement metrics across channels to optimise tactics
  • Provide agile cover for Audience Editors when needed
  • Stay ahead of digital trends - recommending new tools and channels while championing best practice to boost reach, loyalty and conversion
  • Manage and grow channels across Facebook, TikTok, Threads, Instagram and WhatsApp, championing best practice to drive meaningful engagement, reach and habit
  • Design and deliver engagement initiatives such as polls, Q&As and live threads to grow registered users and deepen community loyalty
  • Find inventive, data-led ways to promote content post-publication, recirculate evergreen pieces and surface stories to new readers across off-platform channels and apps
  • Utilise engagement metrics from every platform to refine headlines, thumbnails, formats and posting schedules for maximum impact
  • Stay ahead of digital trends and can recommend new tools or channels that expand our reach and sharpen our storytelling
  • Responsibly utilise AI tools, in line with company policies, to improve accuracy and efficiency and create engaging content that resonates with our audiences
  • Tailor content to the unique demands of each off-platform channel, ensuring stories travel further and perform better
  • Consider the role of audio and video on every story, capturing or curating basic footage where appropriate to engage audiences in fresh, dynamic ways
  • Play your part in building a diverse and inclusive organisation that reflects the communities and people we serve

Requirements

  • Passionate and creative with unbeatable social media skills, especially on Facebook
  • Experience turning engagement into measurable revenue
  • Expert, platform-specific knowledge across all major social media platforms
  • Sharp understanding of the audiences who use them
  • Fluent in digital publishing and can work confidently with a CMS
  • Proven track record of building communities with a meaningful following, growing engaged audiences who return, share and subscribe
  • Passionate about digital storytelling in journalism
  • Instinctive grasp of the Express brand, tone and values
  • Communicates clearly, works brilliantly in a team, manages time expertly and remains professional under pressure
  • Can adapt quickly to the needs of the business, moving from idea to execution with speed and care

What we offer

  • 25 days' holiday (plus bank holidays), as well as an extra day after you've been with us for three, five and 10 years
  • Scheme to help you buy extra holiday
  • An extra day's paid leave each year to volunteer for a cause close to your community or your heart
  • Big moment day - an extra days paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry!)
  • Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings
  • Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice
  • Supportive and progressive people policies - were proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression
  • A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments
  • Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice
  • Wellbeing support - including a 24/7 assistance programme for you and your family
  • Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products
  • Interest-free loans - including for season tickets and technology

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