Engagement Marketing Manager - Activation & Habituation

The Cash App Engagement Marketing team builds deep, personalized relationships with our customers across their entire lifecycle, from sign-up through long-term habituation. We operate at the intersection of growth strategy, lifecycle execution, and product, and our work directly shapes how millions of customers discover Cash App, build daily habits with the product, and grow with us over time. We're looking for an Engagement Marketing Manager focused on activation and habituation. This is not a traditional lifecycle marketing role. The shape of engagement marketing is changing fast. Personalization, AI decisioning, and in-app surfaces are reshaping how the work gets done, and this role sits at the front of that change. The candidates who thrive here bring analytical depth and an experimentation reflex alongside their marketing instincts. You'll work as part of a tightly integrated cross-functional team alongside Product, Engineering, ML, Design, and Analytics counterparts, chartered to drive conversion, activation, and habituation across the full Cash App customer journey. You'll operate more like a growth strategy owner than a campaign marketer: sizing opportunities, designing rigorous experiments, diagnosing funnel friction, and shipping fast. The experiments you run won't just shape our communications. They'll directly influence what gets built next.