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This role builds and runs the operating system of Hootsuite's Revenue Enablement function. The GTM Enablement Strategy & Ops Manager designs the AI-powered systems, workflows, and infrastructure that allow enablement to scale across Sales and Customer Office (without scaling headcount). This role builds the machinery that makes the entire function faster, smarter, and measurably more effective. You own the infrastructure layer: the planning cadence, intake and prioritization framework, reporting model, communication systems, and AI governance architecture. Every system you build should reduce manual effort, increase throughput, and produce field impact that can be traced to revenue outcomes.
Job Responsibility
Design and implement AI-powered workflows across the enablement function: content generation, program delivery automation, coaching insight loops, knowledge management systems, AI-drafted program communications
Manage and govern curated AI workflows (e.g. Claude skills library, shared projects) in partnership with Sales, Customer, RevOps & Marketing
Maintain the governance tracker, evaluate tools against field use cases, drive adoption with measured behavior change, and lead AI-focused workstreams including Hackathon planning and RevOps roadmap alignment
Lead cross-functional program execution, analyzing and integrating inputs from Marketing, Solution Consulting, RevOps and Internal Enablement Stakeholders to bring key initiatives from strategy to field-ready delivery
Manage the integrated enablement planning process across Sales and Customer Office: intake, prioritization, sequencing, initiative tracker, Council cadence, reporting framework, and communications stack
Drive enablement planning cycles end-to-end: field surveys, focus groups, synthesis, and prioritized initiative roadmaps
Build and maintain the visual roadmap and calendar for frontline managers in Miro or Atlassian, making enablement priorities visible without requiring a meeting to explain them
Own key communications and flagship events including the weekly Revenue Intelligence Brief, Revenue Kick-Off, and recurring field-facing program launches
Translate complex GTM initiatives into clear, actionable field communications and learning experiences that drive behavior change
Own the enablement measurement framework across Sales and Customer Office, tracking program adoption, field behavior change, and outcomes against ramp time, quota attainment, NRR, and pipeline contribution
Maintain content governance in partnership with the Enablement Managers, ensuring field-facing assets in CMS/LMS systems are current, discoverable, and lifecycle-managed
Design and deliver enablement programs directly where field impact requires it: facilitated workshops, onboarding sessions, skill-building clinics, and live training
Requirements
At least 8-9 years in revenue enablement, GTM operations, sales operations, or a systems-focused business operations role within B2B SaaS or equivalent combination of education and/or experience
Demonstrated experience building operational systems from scratch: intake frameworks, planning cadences, reporting infrastructure, governance models
Hands-on experience implementing AI tools in a GTM or enablement context: conversational intelligence, AI-assisted content generation, automated workflow design, or AI governance
Comfort with AI tooling at a practitioner level
you evaluate, implement, and drive adoption, and you can separate signal from hype
Strong project and program management discipline
you track obsessively and create clarity for others
Experience with Salesforce, Gong, Sana or equivalent LMS, and collaborative planning tools (Miro, Atlassian, Wrike)
Strong written communication across registers: executive recap, field newsletter, stakeholder update
Ability to scope a problem and design a solution before being told what the answer is
What we offer
Health insurance including medical, dental, vision, life/disability insurances
401k Plan with a company match (up to 4% of base salary)
Employee and Family Assistance Program
Global Parental Leave (26 weeks of full and partially paid leave for permanent employees with 12+ months tenure)