Employer Branding Expert, Allianz

Allianz

Location:
Romania, Bucharest

Category:
Public Relations

Contract Type:
Employment contract

Salary:

Not provided

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Job Description:

The role involves creating and leading global employer branding strategies in alignment with business objectives, collaborating with HR and creative agencies, and ensuring consistent messaging across all channels. Additionally, it includes managing projects, providing expert advice on Allianz employer branding, and acting as a consultant for social media incidents and crises.

Job Responsibility:

Support Allianz Services in attracting and retaining top talent
Create the yearly global employer branding strategy and plan in alignment with the business objectives, ensuring that social media content is consistent with the branding plan
Lead global employer branding initiatives in collaboration with HR and serve as the Service Owner for the Future Talent communications squad
Provide expert advice on Allianz branding and enhance awareness of Allianz's governance and guidelines
Cascade updates coming from Allianz Group Communications relevant for employer branding or external communications
Manage projects and act as the single point of contact (SPOC) for collaborations with creative agencies, developing employer branding and social media strategies, and collaborating with in-house design teams to create branding assets
Work with Allianz Services locations to create and source content, ensuring fair representation across all channels
Coordinate with Allianz Group to align employer branding and external communications, maintaining consistent messaging and tone across internal and external channels
Regularly report data and insights, define and measure campaign efficacy using KPIs, and utilize analytics tools for continuous improvement
Ensure training certificates for colleagues with social media access are current (e.g., crisis communications, security awareness). Maintain the owned accounts secured and provide clear directions for the security of the executive team’s accounts
Act as an expert consultant for social media incidents and crises, coordinating internal alignments for resolution
Evaluate and decide on the approval or rejection of all external content, such as social media posts, press releases, and event participation, award submissions to ensure adherence to internal policies and mitigate risks related to external communications
Maintain updated presence on owned external channels (e.g., Careers page, LinkedIn, Instagram)
Implement and manage social media analytics tools, providing onboarding and training for communication and HR teams

Requirements:

Bachelor's degree in marketing, Communications, Human Resources, Business Administration, or a related field
Proven experience in employer branding, communications, or marketing, ideally within a global organization
Experience in project management, change management, and working with creative agencies
Ability to craft clear, compelling, and persuasive messages tailored to diverse audiences
Strong ability to align communication strategies with business objectives and anticipate potential challenges
Excellent relationship-building skills to effectively liaise with stakeholders at all levels
Understanding of media dynamics and experience in managing media relations as well as social media
Ability to thrive in a fast-paced environment and adapt to changing priorities
Strong Knowledge of MS-PowerPoint, Word, etc.

Nice to have:

Social media proficiency, experience with LinkedIn, Instagram, and Facebook of benefit
Excellent planning and organizational skills
Attention to details
Flexibility and ability to work with new tools
Ability to prioritize, estimate time requirements and meet deadlines
Stakeholder management in a global set up
Project management
Proven ability to collaborate effectively across cultures and work seamlessly with geographically distributed global teams
Strong leadership skills with the ability to steer, influence and inspire at all levels within the organization
Passion to empower people to communicate and collaborate
Entrepreneurial skills and innovative thinking
Hands on mentality

What we offer:

Experience access to counseling services, mental health resources, and well-being sessions
Enjoy a monthly budget via the Benefit platform, for personalized benefits packages, including comprehensive medical subscriptions, meal tickets, private pensions plans, life insurance, Allianz Tiriac insurance discounts
Time off for your birthday, extra days off for each year in Allianz (up to 5), days off for legal holidays that fall on weekends, as well as 24th and 31st of December
Special allowances to support diverse life events
Access to technical and soft-skills trainings, international certifications (Agile, Lean Six Sigma, Prince, ITIL, IFOA, ACCA, IACCM and more)
Learning resources from LinkedIn and Allianz platforms
Opportunities to advance language skills (German, French, English)
Leadership program
Performance-based rewards
Team and individual recognition programs
Internal referral bonuses

Additional Information:

Job Posted:
May 29, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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Employer Branding Expert