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Employer Brand & Talent Marketing Specialist

United Kingdom, Warrington 21500.00 GBP / Year · Job Posted May 03, 2026
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Job Description

We are looking for an Employer Brand & Talent Marketing Specialist to help us attract great people to a mission-led organisation doing meaningful work. This is a hands-on role focused on strengthening how Animal Trust is seen by current and future colleagues, improving candidate attraction, and helping us tell a clear, authentic story about difference we make to the lives of pets and the people who care for them.

Job Responsibility

  • Develop and maintain Animal Trust’s employer brand and employee value proposition in a way that is authentic, distinctive and aligned to our purpose and values
  • Lead talent marketing activity across owned, earned and paid channels to improve attraction for priority roles and locations
  • Manage LinkedIn, careers content and employer-facing digital channels including website
  • Support PR to professional and trade press, helping identify stories, draft content, build media opportunities and strengthen Animal Trust’s profile as an employer and veterinary organisation
  • Develop PPC campaigns linked to recruitment and brand visibility
  • Monitor and help manage online reputation, including review platforms and wider digital sentiment, using insight to improve candidate and customer perception
  • Create compelling careers content, including colleague stories, role campaigns, videos, photos, recruitment pages, social posts and case studies
  • Improve the quality and consistency of recruitment marketing materials including job adverts, campaign messaging and candidate communications
  • Work with recruitment teams to identify attraction challenges and build targeted campaigns
  • Help strengthen the candidate experience by making communications clearer, more engaging and more brand-aligned
  • Track performance and provide insight on what is improving reach, engagement, applications and quality

Requirements

  • Experience in employer brand, recruitment marketing, talent attraction, communications, social media, PR or a similar role
  • Strong copywriting and content creation skills
  • Experience managing LinkedIn and digital content channels professionally
  • Good understanding of how employer reputation is shaped across social, review and media channels
  • Experience of managing or supporting PPC / paid digital campaigns and interpreting performance data
  • Ability to turn complex or operational realities into clear, engaging content
  • Comfort working independently while building strong relationships across teams
  • A practical, values-led approach and sound judgement in representing an organisation publicly

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