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We are looking for an Employer Brand & Talent Marketing Specialist to help us attract great people to a mission-led organisation doing meaningful work. This is a hands-on role focused on strengthening how Animal Trust is seen by current and future colleagues, improving candidate attraction, and helping us tell a clear, authentic story about difference we make to the lives of pets and the people who care for them.
Job Responsibility
Develop and maintain Animal Trust’s employer brand and employee value proposition in a way that is authentic, distinctive and aligned to our purpose and values
Lead talent marketing activity across owned, earned and paid channels to improve attraction for priority roles and locations
Manage LinkedIn, careers content and employer-facing digital channels including website
Support PR to professional and trade press, helping identify stories, draft content, build media opportunities and strengthen Animal Trust’s profile as an employer and veterinary organisation
Develop PPC campaigns linked to recruitment and brand visibility
Monitor and help manage online reputation, including review platforms and wider digital sentiment, using insight to improve candidate and customer perception
Create compelling careers content, including colleague stories, role campaigns, videos, photos, recruitment pages, social posts and case studies
Improve the quality and consistency of recruitment marketing materials including job adverts, campaign messaging and candidate communications
Work with recruitment teams to identify attraction challenges and build targeted campaigns
Help strengthen the candidate experience by making communications clearer, more engaging and more brand-aligned
Track performance and provide insight on what is improving reach, engagement, applications and quality
Requirements
Experience in employer brand, recruitment marketing, talent attraction, communications, social media, PR or a similar role
Strong copywriting and content creation skills
Experience managing LinkedIn and digital content channels professionally
Good understanding of how employer reputation is shaped across social, review and media channels
Experience of managing or supporting PPC / paid digital campaigns and interpreting performance data
Ability to turn complex or operational realities into clear, engaging content
Comfort working independently while building strong relationships across teams
A practical, values-led approach and sound judgement in representing an organisation publicly