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As Employer Brand Program Manager, you will play a critical role in building and enhancing our talent brand in the Americas (North America and Latin America). This role offers the opportunity to drive impactful, high-visibility projects while working closely with senior leaders and key stakeholders to support the Employer Brand strategy. In this role, you will be a key part of the Global Employer Brand team, which is part of Global Recruitment. As an Employer Brand Program Manager, you’ll take ownership of cross-functional initiatives that support the employer brand strategy and be responsible for events & partnerships. You will be well-versed in all aspects of event strategy, planning, and execution and will lead both in-person and virtual events that boost regional recruiting efforts and elevate our brand awareness across North America and Latin America. This highly collaborative role requires strong partnerships across DEI, Recruitment, Leadership, HR, and Marketing teams to create events and content to support our employer brand priorities. This role will be pivotal in building experiences that attract and engage the best talent to power Adyen’s growth.
Job Responsibility:
Strategize, plan, and execute initiatives to level up our approach to employer brand events and partnerships in North America and Latin America
Develop a clear, strategic roadmap with KPIs for recruiting events and activations that align with hiring pipeline goals and broader Employer Brand initiatives
Manage a robust events calendar of in-person and virtual events
Collaborate with internal stakeholders across the business to deliver event experiences that communicate and showcase our employer brand
Establish and nurture strong working relationships with internal stakeholders and external partners to drive success
Track, analyze, and report on metrics to evaluate the effectiveness and ROI of events and partnerships
Organize and coordinate all aspects of event execution, including set-up for both in-person and virtual formats
Deliver creative and engaging event experiences that drive talent pipeline generation, boost brand visibility, and foster retention
Contribute to content and campaign efforts and work cross-functionally with the Employer Brand team to support the overall strategy
Requirements:
5+ years of events marketing experience (experience in recruitment events is a plus)
Strong track record of driving results and innovation with an eye for creative problem-solving
Experienced collaborator skilled at working with regional and global stakeholders to establish cohesive strategies, clear accountability for outcomes, and drive efficient, cross-functional execution
Experience partnering with Marketing, Recruitment, and DEI teams to build pipelines by translating business objectives into tactical marketing events that influence and attract target audiences
Passionate about DEI and understand the importance of reaching diverse and underrepresented communities
Data-driven and can analyze and communicate ROI from events
Excellent stakeholder management and communication skills
The ability to travel for collaboration and event facilitation as needed
Nice to have:
Portuguese or Spanish language skills are a plus, but not required