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Employer Brand and Attraction Manager

United Kingdom, Nottingham · Job Posted January 04, 2026
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Job Description

Reporting to the Talent Acquisition & Employability Director, you'll be responsible for all employer brand and talent attraction activity for Boots UK, Boots Opticians and No7 Beauty Company, utilising multiple recruitment marketing channels to attract the best talent to the business and promote Boots as an employer of choice. You'll be leading on employer brand strategy and co-ordinating recruitment marketing activities to support business needs, in addition to leading a team of Employer Brand Specialists who are responsible for social media management & campaigns, design & content creation, and website & digital projects.

Job Responsibility

  • Further embed our new brand identity, look & feel and tone of voice across Recruitment and the broader People team
  • Enhance the candidate experience across our careers sites through continuous improvement and digital optimisation projects
  • Act as a custodian and champion of our employer brand ensuring consistency across the internal and external candidate journey
  • Line manage three direct reports: Social Media Specialist, Content & Design Specialist and Digital Specialist
  • Management of recruitment marketing budget
  • Stakeholder management across Recruitment & HR, the wider internal business, IT and external agency partners to respond to business needs

Requirements

  • Employer branding and recruitment marketing experience
  • A creative eye and attention to detail
  • Excellent communication and relationship-building skills
  • Experience working with agencies or technical partners
  • Previous line management experience
  • Ability to effectively manage budgets

Nice to have

  • Background in the retail, healthcare or optical industry
  • Experience managing careers websites
  • Experience or qualifications in marketing and/or branding
  • A good understanding and interest in the latest marketing trends

What we offer

  • Boots Retirement Savings Plan
  • Discretionary annual bonus
  • Generous employee discounts
  • Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child
  • Flexible benefits scheme including option to buy additional holiday, discounted gym membership, life assurance, activity passes and much more
  • Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme

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