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The EMEA Growth Marketing Manager at Canary will be responsible for developing, executing, and optimizing marketing campaigns designed to drive growth and engagement in specific regions within EMEA. This role involves both strategizing and managing campaigns across different channels, including email marketing, paid digital, event marketing, and synthesizing campaigns with sales efforts.
Job Responsibility:
Develop and implement comprehensive marketing strategies across multiple platforms, ultimately becoming marketing lead for several key countries/regions
Manage and optimize end-to-end campaign execution, from planning to analysis
Coordinate with internal teams and external partners to ensure cohesive and impactful campaign delivery
Design and execute targeted email marketing campaigns to drive engagement and demand, both for sales and marketing
Develop personalized email content and strategies
Analyze email campaign metrics and leverage insights to improve open rates, click-through rates, and conversions
Create strategy on how to leverage various digital marketing opportunities, including Google Ads, Social Ads and local media/regional partnerships across different geographies and languages
Integrate digital campaigns with other channels, to ensure a consistent message and experience for customers and prospects
Utilize data-driven insights to guide marketing strategies and decisions
Track and analyze key performance indicators (KPIs) to assess campaign effectiveness and identify growth opportunities
Provide regular reports and recommendations to senior management based on campaign performance and market trends
Collaborate with regional sales teams and stakeholders to: Maximize the effectiveness of outbound call campaigns
Boost event visibility and engagement
Analyze the effectiveness of marketing strategies
Requirements:
Bachelor’s degree in Marketing, Business, or a related field
English proficiency, and fluency in another language
4+ years of B2B marketing experience in growth marketing, demand generation, performance marketing or a related role with a proven track record of managing successful multi-channel campaigns
Familiarity in leveraging marketing automation tools (Salesforce, Marketo, Salesloft), digital advertising platforms (e.g., Google Ads, LinkedIn) and managing media purchases with third-party publications
Project management skills with the ability to handle multiple campaigns simultaneously and meet deadlines
Ability to write copy, particularly as it relates to digital advertising and email
Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams across timezones and external partners
Nice to have:
Fluency in Spanish is a bonus
B2B SaaS and start-up experience is a plus
Previous experience marketing to prospects across various countries and regions
What we offer:
Canary Days: company wide days off each month
Self Improvement Club: budget towards purchases that help achieve personal goals
Professional Development Chats: budget to help drive cross functional professional development conversations
Travel Reimbursement: travel stipend to visit offices across New York, San Francisco or Dallas
Personal Travel Reimbursement: credit towards your stay if you stay at a hotel that Canary works with