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Own our dual-channel marketing strategy: managing email campaigns and WhatsApp messaging to drive repeat purchases, recover abandoned checkouts, increase average order value, and build customer loyalty in the fashion sector
Design & execute email campaigns that segment audiences, test messaging, and convert browsers into buyers
Manage WhatsApp marketing flows using Klaviyo (experience with other tools may be considered), promotional sequences, and customer re-engagement campaigns
Monitor & report critical metrics to continuously optimize performance
A/B test subject lines, copy, timing, and offers to maximize open rates, click rates, and conversions
Collaborate with the team on seasonal changes and special promotions
Identify trends & opportunities in customer behavior to inform strategy
Requirements
2+ years in email marketing for fashion/ecommerce dropshipping or similar non-branded retail