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Email & Whatsapp Marketing Specialist

Netherlands Employment contract · Job Posted May 06, 2026
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Job Responsibility

  • Own our dual-channel marketing strategy: managing email campaigns and WhatsApp messaging to drive repeat purchases, recover abandoned checkouts, increase average order value, and build customer loyalty in the fashion sector
  • Design & execute email campaigns that segment audiences, test messaging, and convert browsers into buyers
  • Manage WhatsApp marketing flows using Klaviyo (experience with other tools may be considered), promotional sequences, and customer re-engagement campaigns
  • Monitor & report critical metrics to continuously optimize performance
  • A/B test subject lines, copy, timing, and offers to maximize open rates, click rates, and conversions
  • Collaborate with the team on seasonal changes and special promotions
  • Identify trends & opportunities in customer behavior to inform strategy

Requirements

  • 2+ years in email marketing for fashion/ecommerce dropshipping or similar non-branded retail
  • Proven WhatsApp marketing experience – campaigns, flow setup, customer engagement sequences
  • Deep familiarity with Klaviyo
  • Data-driven mindset – you live by metrics and use them to inform your decisions
  • Self-starter mentality – ability to work independently, solve problems, and take ownership

Nice to have

  • Experience with other email platforms (Substack, ConvertKit)
  • Basic understanding of SMS marketing or push notifications
  • Experience scaling campaigns across seasonal peaks
  • Portfolio or case studies showing campaign performance

What we offer

  • Competitive salary (commensurate with experience)
  • Full remote flexibility
  • Access to all marketing tools & data you need
  • Direct feedback on your performance & impact
  • Clear onboarding with SOPs, templates, and training
  • Opportunity to grow into a management position overseeing multiple email and WhatsApp marketing experts
  • A supportive Filipino team (our first team meet-up will take place in 1 week)

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