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Email Marketing Specialist

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Plaud

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Location:
Singapore , Singapore

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Category:
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Salary:

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Job Description:

Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions. The Email Marketing Specialist will manage campaigns and automated flows for DTC brands, optimize performance through segmentation and A/B testing, and analyze KPIs to drive strategy.

Job Responsibility:

  • Manage end-to-end email marketing campaigns for a portfolio of our DTC brands, including daily promotions, new product launches, and major seasonal events
  • Design, build, and continuously optimize sophisticated automated marketing flows, such as welcome series, cart abandonment, post-purchase follow-ups, re-engagement campaigns, and loyalty programs to enhance customer LTV
  • Develop and implement advanced customer segmentation strategies based on user data to deliver highly personalized and relevant content
  • Establish and run a scientific A/B testing program to systematically test and optimize key variables
  • Monitor and analyze key email marketing KPIs, generating regular performance reports and translating data into actionable insights for strategic adjustments

Requirements:

  • Bachelor’s degree in Marketing, Business, Communications, or a related field
  • 1-3 years of hands-on experience in Email Marketing or Lifecycle Marketing, preferably within the DTC e-commerce industry
  • Proficiency in at least one major Email Service Provider (ESP) such as Klaviyo, Mailchimp, Braze, etc.
  • Excellent analytical skills and a data-driven mindset
  • Experience with Google Analytics or similar tools is required
  • Strong organizational and project management skills, with a proven ability to manage multiple complex projects and deadlines simultaneously

Nice to have:

  • Basic knowledge of HTML/CSS for email template customization
  • Experience with other lifecycle channels such as SMS or Push Notifications
  • Familiarity with the Shopify ecosystem
  • Hands-on experience with Klaviyo is a strong plus
What we offer:
  • Market-competitive compensation
  • Global exposure
  • Vibrant, creativity-fueled work atmosphere
  • Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion
  • Work with passionate teammates who value innovation, collaboration, and customer success
  • Grow your career in a culture that champions continuous learning and fast career development

Additional Information:

Job Posted:
February 21, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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