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We are seeking a skilled and efficient Email Specialist to drive high-volume B2B digital marketing campaigns across email, SMS, and omni-channel platforms. In this role, you will be the engine behind our transactional and promotional campaigns, directly supporting customer engagement, product adoption, and sales growth. Collaborating closely with the Digital Marketing & Operations team, you will plan, develop, and launch a fast-paced schedule of campaigns that reach a global professional audience.
Job Responsibility:
Build, test, and deploy complex lifecycle campaigns
Optimize every send for delivery, mobile responsiveness, accessibility, and consistent platform rendering
Define critical campaign parameters, including audience segmentation, suppression logic, send frequency, and deployment schedules
Oversee the end-to-end setup, template creation, and integration processes within Salesforce Marketing Cloud (SFMC)
Conduct rigorous end-to-end QA checks to ensure outbound accuracy
Maintain list health, domain authentication, and strict adherence to global compliance standards
Monitor emerging email tools and best practices using resources like Litmus or Email on Acid