Email Marketing Specialist Job at myPOS (Varna, Sofia)

Email Marketing Specialist

myPOS

Location:
Bulgaria , Varna, Sofia

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are in search of an Email Marketing Specialist to join our Lifecycle Marketing Team. You’ll report to the Lifecycle Marketing Manager and own the hands-on execution of campaigns in our owned channels (email, push and in-app) - from planning and coordination to building, testing, launch, and optimization. You will also own abandoned cart and Lead Generation efforts. You’ll collaborate closely with Lifecycle, Product Marketing, and Product Management teams to support product launches, growth initiatives, activation campaigns and more, across all myPOS markets.

Job Responsibility:

Build, launch, and optimize marketing campaigns in HubSpot and OneSignal (email, push, and in-app)
Help plan, coordinate, and execute campaigns across all myPOS markets, including promotional, incentive, activation, and usage programs
Coordinate campaign delivery with the wider team: align timelines, gather inputs, and ensure smooth with the stakeholders
Work with segmentation, triggers, and customer journeys to deliver personalized communication to merchants and leads
Partner with Lifecycle, Product Marketing, and Product Management to support product launches, lifecycle and growth priorities
Contribute ideas for new campaigns and experiments that increase activation, retention, and product adoption
Monitor performance and continuously improve key metrics (open rate, CTR, conversions, deliverability), while ensuring a low opt-out rate and a great customer experience
Maintain strong campaign hygiene: QA, testing, scheduling, and performance reporting

Requirements:

1+ year of experience in email or lifecycle marketing (2+ years is a plus)
Excellent English and Bulgarian (verbal and written)
Hands-on experience with email marketing tools such as HubSpot, Mailchimp, Klaviyo, or similar platforms
Strong attention to detail - you enjoy QA, testing, and getting campaigns “pixel-perfect.”
Organized, proactive, and collaborative - you can manage several campaigns at once and keep stakeholders aligned
Comfortable writing, adapting, and proofreading compelling copy that follows brand guidelines
Confident working with multiple tools like Excel, Docs, PowerPoint and more
Excited to explore and implement new AI tools that help us move faster without compromising customer experience
Curiosity and a growth mindset: you like learning, experimenting, and improving how we communicate with customers

What we offer:

Annual salary reviews, promotions and performance bonuses
myPOS Academy for upskilling and training
Unlimited access to courses on LinkedIn Learning
Annual individual training and development budget
Refer a friend bonus
Teambuilding, social activities and networks on a multi-national level
25 days annual paid leave (+1 day per year up to 30)
Full “Luxury” package health insurance including dental care and optical glasses
Meal vouchers of 102.26 EUR per month
Fully covered Multisport card
Fully covered public transport pass for Sofia
Free coffee, snacks and drinks at the office

Additional Information:

Job Posted:
February 10, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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