Email Marketing Specialist

• Build and launch automated and batch email campaigns within our marketing automation platform, partnering with cross-functional stakeholders to translate briefs into high-quality, on-time deployments, including audience segmentation, email builds, UTMs, and thorough QA
• Own the execution of webinar promotional campaigns, partnering with the Webinar team to build, launch, and optimize registration and reminder communications that drive attendance and engagement for live events and virtual summits
• Project manage email campaigns and task deliverables related to email in Wrike (including stakeholder relationships, task creation, assignment, and proactively ensure timely completion of projects and flawless campaign sends)
• Maintain audience governance and deliverability health across assigned campaigns, ensuring accurate segmentation, send frequency and volume controls, and proactive engagement monitoring to protect performance and IP reputation
• Support execution of email experiments, from setting up A/B tests to analyzing results. You will help optimize the customer journey and provide data-backed insights to improve key metrics
• Analyze and report on email and lifecycle program performance across owned and stakeholder initiatives, leveraging marketing automation and analytics dashboards to generate insights and identify optimization opportunities
• Other related duties as assigned

• 3–5 years of experience in email marketing, lifecycle marketing, or marketing automation within a SaaS environment
• Strong hands-on experience building automated and batch campaigns in a marketing automation platform (e.g., Marketo, HubSpot, Salesforce Marketing Cloud or similar), including segmentation logic, triggers and workflows
• Experience supporting trial-based or product-led growth models, with demonstrated impact on activation, trial-to-paid conversion, or revenue expansion initiatives
• High attention to detail and operational rigor, including QA processes, naming conventions, and tracking accuracy (UTMs, attribution)
• Proven ability to manage cross-functional stakeholders and execute campaigns independently from brief intake through deployment and reporting
• Strong analytical skills with experience interpreting performance data and dashboards (e.g., Tableau or similar BI tools) to generate insights and inform optimization
• Solid understanding of email deliverability best practices

Experience working with tools such as Knak and Wrike is preferred

• Canadian Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, life/disability insurances, an Employee and Family Assistance Program and more! Hootsuite provides a group RRSP plan with a company match of up to 4% of base salary
• US Benefits. Hootsuite offers comprehensive benefits to support the health and wellbeing of our owls and their families. The benefits cover health insurance including medical, dental, vision, and life/disability insurances. Hootsuite also offers a 401k Plan with a company match (up to 4% of base salary), an Employee and Family Assistance Program and more!
• Global Parental Leave. All permanent employees, including birthing, non-birthing and adoptive parents, who have been employed by Hootsuite for a minimum of 12 months are eligible for 26 weeks of full and partially paid leave in accordance with local government regulations