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We are looking for an Email Marketing Specialist to join our team in El Segundo, California. In this role, you will play a pivotal part in developing effective email campaigns and optimizing marketing strategies to drive engagement and performance. The ideal candidate is detail-oriented, has experience with email marketing platforms, and takes a proactive approach to achieving results.
Job Responsibility:
Develop and manage email marketing campaigns, ensuring alignment with business goals and branding standards
Audit existing email flows and identify opportunities for improvement, implementing updates and testing new strategies
Collaborate with designers to create compelling and visually appealing email content, providing clear creative briefs and feedback
Analyze campaign performance metrics to identify top-performing strategies and areas for improvement, ensuring consistent optimization
Coordinate and execute 3-4 SMS campaigns monthly to complement email marketing efforts
Maintain and update a simple spreadsheet for calendaring and campaign tracking
Lead creative meetings to review past successes, discuss current projects, and plan upcoming initiatives
Participate in weekly team meetings and contribute to collaborative discussions with consultants
Ensure compliance with legal standards and guidelines for all marketing materials
Stay informed on industry trends and best practices to bring innovative ideas to the team
Requirements:
Minimum of 5 years of experience in email marketing or a related field
Proficiency in email marketing platforms, such as Klaviyo, with a proven track record of successful campaigns
Strong attention to detail and ability to work independently without requiring micromanagement
Excellent communication skills and the ability to provide constructive feedback to creative teams
Familiarity with SMS marketing strategies and integration with email campaigns
Analytical mindset with the ability to interpret performance data and make data-driven decisions
Comfortable working in a fast-paced, collaborative environment
What we offer:
medical, vision, dental, and life and disability insurance