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Email Marketing Specialist

https://www.roberthalf.com Logo

Robert Half

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Location:
United States , Nashville

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Category:
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Salary:

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Job Description:

We are seeking a results-oriented Email Marketing Specialist for a fast-paced, 3-month contract role based in Nashville. In this hybrid position, you will own the end-to-end execution of email campaigns, from lifecycle strategy and audience segmentation to deployment and performance analysis. This is a critical role designed to support our marketing team during a high-volume period, ensuring our digital communications remain engaging, on-brand, and data-driven.

Job Responsibility:

  • Build, test, and deploy high-volume email campaigns and automated 'drip' sequences (e.g., welcome series, nurture funnels, and re-engagement)
  • Manage list hygiene and build sophisticated audience segments based on user behavior, CRM data, and lifecycle stages
  • Use HTML/CSS or drag-and-drop editors to ensure responsive design across all devices
  • Collaborate with creative teams to align messaging with brand voice
  • Conduct continuous testing on subject lines, CTAs, and layout variations to drive higher open and click-through rates
  • Track key performance indicators (KPIs) and provide actionable insights to stakeholders to improve future campaign performance
  • Ensure all email deployments adhere to CAN-SPAM, GDPR, and deliverability best practices

Requirements:

  • 2–4+ years of hands-on experience in email marketing or marketing automation
  • Mastery of major ESPs (e.g., Salesforce Marketing Cloud, HubSpot, Klaviyo, or Mailchimp)
  • Functional knowledge of HTML/CSS for email and familiarity with cross-client testing tools (e.g., Litmus or Email on Acid)
  • Comfortable interpreting data and using Google Analytics or internal CRM dashboards to measure success
  • Proven ability to manage multiple projects under tight deadlines
  • experience with tools like Asana or Workfront is a plus
  • Must be local to the Nashville area to accommodate the hybrid schedule

Nice to have:

experience with tools like Asana or Workfront

What we offer:
  • medical, vision, dental, and life and disability insurance
  • enrollment in company 401(k) plan
  • free online training

Additional Information:

Job Posted:
May 15, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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