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Email Marketing Specialist

United States, Wilmington 75000.00 - 85000.00 USD / Year · Job Posted July 03, 2026
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Job Description

The Email Marketing Specialist will lead email strategy, automation, campaign execution, and performance optimization. This role will build and manage scalable email programs that drive engagement, nurture leads, and support pipeline growth in a B2B environment. The ideal candidate combines strong technical and analytical skills with a creative mindset and experience working cross-functionally with marketing, content, creative, communications, and sales teams.

Job Responsibility

  • Develop and execute data-driven email marketing campaigns across the customer lifecycle
  • Build and manage automated workflows, nurture sequences, segmentation, and lead routing
  • Optimize campaign performance through A/B testing, personalization, and behavioral targeting
  • Monitor and report on key metrics including deliverability, open rates, click-through rates, conversions, and revenue impact
  • Partner with cross-functional teams to align messaging and support broader marketing goals
  • Maintain brand consistency, email quality, and deliverability standards across campaigns
  • Support sales enablement through nurture flows, lead scoring, and automated outreach

Requirements

  • 2–4+ years of hands-on experience in HubSpot email marketing and marketing operations within a B2B company
  • Experience building automated workflows, lifecycle campaigns, and segmentation strategies
  • Strong understanding of CRM structure, attribution, and audience targeting
  • Ability to analyze campaign data and translate insights into recommendations
  • Working knowledge of HTML/CSS for email coding and design
  • Strong attention to detail, organization, and project management skills
  • Excellent written and verbal communication skills
  • Must be currently authorized to work in the U.S. without must be eligible to work in the U.S.

Nice to have

  • Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience
  • Experience in B2B SaaS, technology, or related industries

What we offer

  • medical
  • vision
  • dental
  • life and disability insurance
  • 401(k) plan

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