Email Marketing Specialist Job at Cella (Washington, DC)

Email Marketing Specialist

Cella

Location:
United States , Washington, DC

Category:
-

Contract Type:
Not provided

Salary:

35.00 - 42.00 USD / Hour

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Job Description:

On behalf of our client in the non-profit industry, we are seeking a Digital Marketing Manager to oversee the organization's email marketing activity, leveraging the association's email marketing service to inform and engage members and non-members through targeted outreach and campaigns. In this role, you will build, test, and execute email marketing communications, while utilizing data and metrics to inform strategy, create conversions, and bolster optimization. The Digital Marketing Manager also builds, tests, and deploys the organization's press releases and statements to media lists via Cision, the organization's media monitoring service. This position serves as the technical lead of the email service provider, troubleshooting technical issues and remedying solutions with the vendor and external consultants. The Digital Marketing Manager strategically plans email marketing campaigns working with stakeholders to reach targeted goals and benchmarks.

Job Responsibility:

Strategy Development: Develop and execute comprehensive email marketing strategies to align with the organization's objectives to increase member and non-member engagement
Campaign Management: Oversee the planning, creation, testing, and execution of email marketing campaigns
Project Management: Manage the communication calendar to forecast email marketing campaigns to reduce email fatigue and audience overlap
Segmentation and Personalization: Utilize member data to create targeted and personalized email campaigns to increase open and click-through results
A/B Testing: Implement and manage A/B testing to optimize email performance, including subject lines and sender profiles
Analytics and Reporting: Analyze campaign performance metrics and provide actionable insights to improve future email marketing efforts
Compliance: Ensure all email marketing activities comply with industry regulations and best practices, including CAN-SPAM and GDPR
Technology Management: Stay current with email marketing technologies and trends to enhance marketing efforts. Serve as the lead point of contact for staff, troubleshooting problems with the email service provider and remedying issues working with internal and external stakeholders. Serve as the administrator for the email service provider while training staff to create and send newsletter campaigns
Social Media: Prepare robust social media plans for signature events to promote engagement and grow followers while fostering a community

Requirements:

Bachelor's degree in marketing, communications, or a related field required
Minimum 4-5 years of digital marketing experience
Successful management of Informz
Proven experience building, testing, and deploying press releases and statements via Cision
Direct experience with ClearVantage
Knowledge of HTML/CSS
Experience in the higher education and/or nonprofit sector preferred
Proven track record of developing and executing successful email marketing campaigns and managing a high volume of email marketing activity

Nice to have:

Experience in the higher education and/or nonprofit sector preferred

What we offer:

health/vision/dental, 401k

Additional Information:

Job Posted:
February 16, 2026

Employment Type:

Fulltime

Work Type:

Hybrid work

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