Email marketing specialist, Randstad

Email marketing specialist

Randstad

Location:
Malaysia, Kuala Lumpur

Category:
-

Contract Type:
Not provided

Salary:

7000.00 - 8000.00 RM / Month

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Job Description:

You will be responsible for owning the end-to-end email marketing campaigns, from writing compelling copy to executing and analyzing performance. This role requires a hands-on specialist confident in building, managing, and optimizing email campaigns to drive customer engagement and growth.

Job Responsibility:

Manage the weekly email marketing calendar with 3-4 campaigns/newsletters
Write and build engaging campaigns including newsletters, webinar invites, product updates, and promotions
Segment and maintain the email database using HubSpot or similar platforms
Conduct A/B testing on subject lines, CTAs, and layouts to optimize engagement
Analyze email performance metrics (open rates, CTRs) and iterate campaigns accordingly
Collaborate with founders and marketing teams to align content and distribution
Maintain list hygiene through regular cleaning and validation
Support contact acquisition efforts via landing pages and podcast CTAs

Requirements:

2–4 years’ experience in email marketing, preferably in SaaS or eCommerce
Strong copywriting skills focused on clarity, brevity, and conversion
Proficiency with HubSpot or similar email automation tools
Ability to create email visuals using Canva, Figma, or equivalents
Experience with generative AI tools for content creation is a plus
Detail-oriented with excellent multitasking skills
Self-starter with a strong sense of ownership over campaign workflows

Nice to have:

Experience with generative AI tools for content creation

What we offer:

Take full ownership of a proven and impactful marketing channel
Directly influence leads, engagement, and business growth
Collaborate closely with company founders
Join a growing SaaS company with a global client base
Enjoy flexible work options: hybrid or remote

Additional Information:

Job Posted:
May 31, 2025

Expiration:
July 13, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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