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Email Marketing Senior Specialist

Australia, Melbourne Employment contract · Job Posted May 15, 2026
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Job Description

You will support the development and execution of CRM and customer engagement initiatives across multiple channels. You will contribute to the optimization of customer communications and retention activities, helping deliver a consistent and effective customer experience while ensuring campaigns are performance-driven and aligned with business objectives.

Job Responsibility

  • Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in app messages).
  • Continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art.
  • Support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness.
  • Ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable.
  • Be owner of the weekly/monthly reporting and ad hoc deep dives.

Requirements

  • 2-3 years minimum experience working in Digital Marketing and CRM, mobile and web environments.
  • Experience working with Salesforce Marketing Cloud.
  • Experience with ESPs (Mailchimp, Sendgrid, etc).
  • Proficient in HTML.
  • Good copywriting skills.
  • Able to develop & optimise CRM flows to drive revenue.
  • Know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights.
  • Commercially savvy, analytical and data-driven.
  • Experience in A/B testing and dynamic templates.
  • Organized, responsible and proactive person.
  • Ability to optimize, prioritize and organize your time.
  • Ability to carry out a high pace of work.
  • Able to communicate in English in a fluent way.
  • Know how to potentiate the team-work and keep everyone in the team motivated.

What we offer

  • Attractive compensation package
  • 40% discount on all Fever events and experiences + free Candlelight voucher
  • Superannuation: Fever contributes 12% of your gross salary to your Super
  • Private health insurance with GU Health paid by Fever up to 2750 AUD for the annual premium
  • ClassPass membership for gym and wellness access: paid by Fever up to 39 credits per month
  • Language learning support: English and Spanish lessons
  • Hybrid work setup: home office friendly with a central (Sydney
  • Melbourne) office location
  • Dynamic international team

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