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If you have experience planning, creating and delivering email marketing campaigns and understand the importance of impact and purpose, this is a role where your work will be seen and valued. As an Email Marketing Officer, you will shape how thousands of people connect with vital information, fundraising appeals and services through timely, accessible and relevant email communications. This is a practical, hands-on role for an Email Marketing Officer who enjoys collaboration, testing ideas and improving results through insight and learning. You will join the Motor Neurone Disease Association, supporting people with motor neurone disease (MND) through effective digital engagement. As part of the Digital Engagement team, the Email Marketing Officer will help ensure email remains a trusted, engaging and consistent channel across the MND Association.
Job Responsibility:
Plan and deliver targeted email campaigns with teams across the MND Association
Manage day-to-day use of the email marketing platform, ensuring accurate and timely delivery
Write, design and build emails that follow brand, tone of voice and best practice
Support automated email journeys and stewardship communications
Work with data colleagues to use audience data responsibly and in line with GDPR
Analyse performance and produce clear reports with practical recommendations
Test subject lines, content and send times to improve engagement
Ensure all emails meet accessibility standards and work well across devices
Requirements:
Experience planning and delivering email marketing campaigns using an email service provider
Strong knowledge of email marketing principles including segmentation, A/B testing, deliverability and GDPR
Clear digital copywriting and editing skills with good attention to detail
Confidence using data to evaluate performance and improve outcomes
Understanding of digital accessibility in email content and design
Ability to manage multiple campaigns and priorities
Experience using design tools or working closely with designers
Awareness of current email marketing trends and platform developments
What we offer:
28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays
Access to UK Healthcare, including dental, eyecare, health screenings, and therapies
24/7 GP access via phone and video
Life assurance and confidential counselling helplines
Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave)
Access to Benefit Hub for discounts on everyday shopping
Enhanced pension scheme
Opportunities for training and personal development