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Email Marketing Officer

United Kingdom, Northampton Employment contract 32000.00 GBP / Year · Job Posted May 04, 2026
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Job Description

If you have experience planning, creating and delivering email marketing campaigns and understand the importance of impact and purpose, this is a role where your work will be seen and valued. As an Email Marketing Officer, you will shape how thousands of people connect with vital information, fundraising appeals and services through timely, accessible and relevant email communications. This is a practical, hands-on role for an Email Marketing Officer who enjoys collaboration, testing ideas and improving results through insight and learning. You will join the Motor Neurone Disease Association, supporting people with motor neurone disease (MND) through effective digital engagement. As part of the Digital Engagement team, the Email Marketing Officer will help ensure email remains a trusted, engaging and consistent channel across the MND Association.

Job Responsibility

  • Plan and deliver targeted email campaigns with teams across the MND Association
  • Manage day-to-day use of the email marketing platform, ensuring accurate and timely delivery
  • Write, design and build emails that follow brand, tone of voice and best practice
  • Support automated email journeys and stewardship communications
  • Work with data colleagues to use audience data responsibly and in line with GDPR
  • Analyse performance and produce clear reports with practical recommendations
  • Test subject lines, content and send times to improve engagement
  • Ensure all emails meet accessibility standards and work well across devices

Requirements

  • Experience planning and delivering email marketing campaigns using an email service provider
  • Strong knowledge of email marketing principles including segmentation, A/B testing, deliverability and GDPR
  • Clear digital copywriting and editing skills with good attention to detail
  • Confidence using data to evaluate performance and improve outcomes
  • Understanding of digital accessibility in email content and design
  • Ability to manage multiple campaigns and priorities
  • Experience using design tools or working closely with designers
  • Awareness of current email marketing trends and platform developments

What we offer

  • 28 days holiday, increasing to 33 days after 5 years, plus Bank Holidays
  • Access to UK Healthcare, including dental, eyecare, health screenings, and therapies
  • 24/7 GP access via phone and video
  • Life assurance and confidential counselling helplines
  • Salary sacrifice schemes (Cycle to Work, Buy/Sell Annual Leave)
  • Access to Benefit Hub for discounts on everyday shopping
  • Enhanced pension scheme
  • Opportunities for training and personal development
  • Hybrid working

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