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Email Marketing Manager

Canada, Toronto Employment contract 100000.00 - 125000.00 USD / Year · Job Posted July 04, 2026
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Job Description

We’re looking for a HubSpot-expert Email Marketing Manager to lead our communication strategy for a database of over 500,000 contacts. This isn't just about newsletters; it’s about managing high-volume, highly segmented journeys for a diverse range of SMB industries. In this role, you’ll act as the architect of our customer lifecycle, balancing complex HubSpot/Salesforce automation with high-converting creative. If you’re an analytical marketer who thrives on A/B testing, experimentation, and finding creative ways to personalize the customer experience at scale, we want to talk to you.

Job Responsibility

  • Plan, build, and manage end-to-end email initiatives, including newsletters, promotions, and onboarding sequences
  • Ensure precise targeting by managing schedules, automation, and effective audience segmentation
  • Use HubSpot for campaign setup and workflow execution, while leveraging Salesforce CRM for data-driven targeting
  • Write high-converting copy and collaborate on visually effective email templates and layouts
  • Develop and maintain sophisticated automated journeys for lead nurturing and long-term engagement
  • Run A/B tests on subject lines, messaging, and CTAs to continuously improve engagement metrics
  • Monitor and report on KPIs (opens, clicks, conversions) to provide actionable insights for optimization
  • Identify and implement practical AI applications to improve marketing effectiveness and personalization

Requirements

  • 5+ years in email focussed marketing roles
  • Strong, recent hands-on experience with both HubSpot and Salesforce
  • Ability to manage the full campaign lifecycle from initial planning through launch
  • Deep understanding of automation, customer journey orchestration, and list health
  • Experience in lead generation or B2C sectors (e.g., Banking, Insurance, Mortgages, or E-commerce)
  • Demonstrated ability to translate campaign data into improved conversion rates
  • Strong copywriting expertise with an eye for design and template structure
  • A genuine interest in AI and the ability to find thoughtful ways to apply it to email marketing
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