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The Email Marketing Manager is responsible for developing and executing email marketing campaigns that achieve the company’s goals. This includes managing the company’s email list, creating and sending email campaigns, and tracking and measuring the results of email campaigns.
Job Responsibility:
Develop and execute email marketing campaigns: This includes developing the campaign’s goals, target audience, and creative strategy
managing the email list
and tracking and measuring the campaign’s results
Manage the company’s email list: This includes growing the email list, cleaning the email list, and segmenting the email list
Create and send email campaigns: This includes writing email copy, designing email templates, and sending email campaigns
Track and measure the results of email campaigns: This includes tracking open rates, click-through rates, and conversion rates
Stay up-to-date on the latest trends in email marketing: This includes reading industry publications, attending conferences, and following thought leaders on social media
Work with other departments, such as product development and sales, to ensure that email marketing campaigns are aligned with the company’s overall goals
Requirements:
Bachelor’s degree in marketing, business, or a related field
Experience in email marketing
Strong understanding of email marketing principles and techniques
Excellent written and verbal communication skills
Ability to think strategically and creatively
Ability to work independently and as part of a team
Attention to detail and accuracy
Experience with a variety of email marketing software, such as Mailchimp and Constant Contact
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