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Robert Half Logo Robert Half · -

Email Marketing Manager

United States, Atlanta · Job Posted March 25, 2026
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Job Description

In this long-term contract role, you will play a pivotal part in driving engagement and loyalty through creative and effective email and social (influencer marketing) campaigns. This position offers an opportunity to contribute to the growth of a prominent brand in the beauty industry.

Job Responsibility

  • Develop and execute email marketing campaigns to drive customer engagement and brand loyalty
  • Manage email lists, segment audiences, and ensure accurate targeting for campaigns
  • Create and maintain content calendars to align email efforts with broader marketing strategies
  • Collaborate with internal teams to ensure consistent branding across all email communications
  • Design visually appealing and effective email templates that align with brand guidelines
  • Utilize email marketing platforms and tools to analyze campaign performance and optimize results
  • Respond to customer interactions on social platforms such as TikTok, fostering brand engagement
  • Establish loyalty rewards programs to enhance customer retention
  • Work onsite in Atlanta, Georgia, with flexibility for remote work on select days
  • Provide insights and recommendations to improve overall email marketing strategy

Requirements

  • Proven experience in managing email marketing campaigns and platforms
  • Proficiency in using tools such as Salesforce for email design and campaign management
  • Strong skills in collaborating with internal teams to align marketing initiatives
  • Ability to design engaging and brand-appropriate email templates
  • Experience creating and managing content calendars to support marketing efforts
  • Familiarity with social media platforms like TikTok for customer engagement
  • Strong analytical skills to evaluate campaign performance and implement improvements
  • Ability to work onsite in Atlanta, Georgia, with occasional remote flexibility

What we offer

  • medical, vision, dental, and life and disability insurance
  • eligible to enroll in our company 401(k) plan
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