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In this long-term contract role, you will play a pivotal part in driving engagement and loyalty through creative and effective email and social (influencer marketing) campaigns. This position offers an opportunity to contribute to the growth of a prominent brand in the beauty industry.
Job Responsibility:
Develop and execute email marketing campaigns to drive customer engagement and brand loyalty
Manage email lists, segment audiences, and ensure accurate targeting for campaigns
Create and maintain content calendars to align email efforts with broader marketing strategies
Collaborate with internal teams to ensure consistent branding across all email communications
Design visually appealing and effective email templates that align with brand guidelines
Utilize email marketing platforms and tools to analyze campaign performance and optimize results
Respond to customer interactions on social platforms such as TikTok, fostering brand engagement
Establish loyalty rewards programs to enhance customer retention
Work onsite in Atlanta, Georgia, with flexibility for remote work on select days
Provide insights and recommendations to improve overall email marketing strategy
Requirements:
Proven experience in managing email marketing campaigns and platforms
Proficiency in using tools such as Salesforce for email design and campaign management
Strong skills in collaborating with internal teams to align marketing initiatives
Ability to design engaging and brand-appropriate email templates
Experience creating and managing content calendars to support marketing efforts
Familiarity with social media platforms like TikTok for customer engagement
Strong analytical skills to evaluate campaign performance and implement improvements
Ability to work onsite in Atlanta, Georgia, with occasional remote flexibility
What we offer:
medical, vision, dental, and life and disability insurance