Email Marketing Manager Job at UFC (Las Vegas)

Email Marketing Manager

UFC

Location:
United States , Las Vegas

Category:
-

Contract Type:
Not provided

Salary:

Not provided

Save Job

Apply Position

Job Description:

This position reports to the Vice President of Brand Marketing & Fan Engagement and is responsible for designing, executing, and continuously optimizing UFC’s global email marketing strategy to drive fan engagement, revenue generation, and audience retention. The Email Marketing Manager oversees the development of campaign strategies, segmentation frameworks, and performance optimization plans across all business units. This role owns the end-to-end lifecycle of email marketing initiatives, including strategic planning, content direction, audience targeting, testing methodologies, and analytics. The Email Marketing Manager leads cross-functional collaboration with internal stakeholders to align email campaigns with organizational priorities and ensures best-in-class execution through data-driven decision-making and process innovation.

Job Responsibility:

Design, manage, and optimize a comprehensive global email marketing strategy, including newsletters, lifecycle campaigns, and revenue-driving initiatives
Own and direct the execution of all email marketing campaigns, exercising judgment in campaign structure, messaging, segmentation, scheduling, and deployment
Develop and implement advanced audience segmentation and targeting strategies to improve engagement, conversion, and retention across diverse fan cohorts
Analyze campaign performance and translate data into actionable insights, continuously refining strategy through A/B testing, experimentation, and performance optimization
Oversee the global email marketing calendar, ensuring strategic alignment with company-wide initiatives, key events, and revenue priorities
Lead cross-functional collaboration with teams including Consumer Products, Partnerships, UFC FIGHT PASS, Creative, and Corporate Communications to design and execute integrated campaigns
Establish and enhance scalable processes and workflows to improve operational efficiency, campaign execution, and reporting accuracy
Direct the development of reporting frameworks, dashboards, and KPIs, providing leadership with clear visibility into campaign effectiveness and business impact
Partner with Data and CRM teams to manage audience data integrity, segmentation logic, and database growth strategies
Oversee compliance and governance of email marketing practices, ensuring adherence to applicable regulations (CAN-SPAM, GDPR, CCPA) and internal standards
Evaluate and optimize marketing technology platforms (e.g., Zeta, Marigold, Flowcode), recommending enhancements and ensuring effective system utilization
Execute additional strategic projects and initiatives, proactively identifying opportunities to improve performance and expand marketing capabilities

Requirements:

Bachelor's degree in marketing, Business, or a related field, or equivalent professional experience
Minimum of 5+ years of experience in email marketing, digital marketing, or CRM strategy
Demonstrated ability to develop and lead strategic marketing initiatives, balancing long-term planning with real-time execution
Proven experience managing multiple complex projects simultaneously, with strong prioritization and decision-making skills
Advanced analytical capabilities, including the ability to interpret data, exercise sound judgment, and drive performance-based decisions
Experience collaborating cross-functionally and influencing stakeholders across multiple business units
Strong understanding of email marketing platforms and CRM systems, with the ability to adapt to and optimize new technologies
Excellent written and verbal communication skills, with the ability to guide messaging strategy and campaign direction
High level of attention to detail, organization, and accountability in a fast-paced environment
Demonstrated ability to handle sensitive customer and business data with discretion and professionalism

Additional Information:

Job Posted:
May 14, 2026

Employment Type:

Fulltime

Work Type:

On-site work

UFC - All Job Offers

Job Link Share: