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Email Marketing Manager

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HubX

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Location:
Turkey , Izmir

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Category:
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Contract Type:
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Salary:

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Job Description:

At HubX we build mobile apps, used and loved by millions all around the world. We have a track record of building and growing mobile apps on various verticals that have reached over 200 million users across 6 continents and 200+ countries. We are looking for a talented Email Marketing Manager to join our energetic and highly motivated team. As a talented Email Marketing Manager you have plenty of opportunities at your fingertips. So, why should HubX be your next move? We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come.

Job Responsibility:

  • Own end-to-end email marketing for web funnels and web apps - including activation, onboarding, retention, upsell, winback, abandoned subscription, and transactional flows
  • Design and continuously optimize lifecycle marketing strategies that improve user journeys and drive activation, retention and LTV
  • Build, launch, and iterate on email automation flows across multiple subscription apps
  • Develop segmentation and personalization strategies to deliver the right message to the right user at the right time
  • Track and analyze email performance metrics (open rate, CTR, conversion, retention impact, unsubscribe, spam rate) and turn insights into optimization actions
  • Plan and execute A/B tests on copy, design, send time, segmentation, and flow structure and translate results into scalable best practices
  • Manage technical setup and operations of transactional and marketing email infrastructure in close collaboration with Developers and Product
  • Monitor and improve deliverability, sender reputation, and domain health
  • Build standardized, scalable email marketing operations across our app portfolio
  • Identify new lifecycle opportunities by analyzing user behavior, cohort patterns, and funnel data
  • Develop creative direction for email content, subject lines, and overall communication strategy
  • Stay on top of new CRM, automation, and personalization technologies and bring them into our stack where they make sense

Requirements:

  • 5+ years of experience in email marketing, CRM, or lifecycle marketing
  • Hands-on experience in subscription-based apps, SaaS, mobile apps, or web app ecosystems
  • Strong command of lifecycle marketing flows (activation, onboarding, retention, winback, upsell, abandoned cart, transactional, etc.)
  • Data-driven mindset with a strong A/B testing culture
  • Ability to analyze email performance metrics and translate them into optimization roadmaps
  • Proven experience with segmentation, personalization, and automation
  • Hands-on experience with at least one or two CRM/email tools such as Reteno, Braze, Iterable, Customer.io, Klaviyo, or OneSignal
  • Technical fluency to collaborate effectively with engineering teams on integrations and infrastructure
  • Strong written and verbal English communication skills
  • Ownership-driven, proactive, and comfortable working in a fast-paced growth environment

Nice to have:

  • Experience in the mobile subscription app industry
  • Experience working alongside web funnel or performance marketing teams
  • Knowledge of email deliverability, domain reputation, and sender health
  • Familiarity with SQL, Looker, BigQuery, GA4, or similar analytics tools
  • Experience with push notifications, in-app messaging, and CRM orchestration
  • Interest in AI tooling and marketing automation
  • Track record of building retention and LTV-focused growth strategies
  • Background in e-commerce or subscription monetization
What we offer:
  • Daily essentials: We provide commuting and meal support to make your workday easier
  • A brand new MacBook and a designed welcome kit, featuring Stanley and Herschel products along with customized items
  • Wellbeing: We support your overall wellbeing with private medical insurance (TSS), HPV vaccination, and for our women teammates critical women’s health coverage, Meditopia and annual Beije membership
  • Gym Reimbursement: We support annual gym membership because we want you to be in tip-top shape psychically and mentally
  • A unique and top-notch office: Our well-designed headquarters is in the tallest building in Izmir
  • Office fuel: Unlimited coffee from XPresso, a fully stocked kitchen with breakfast and snacks throughout the day, and our HubX Breakfast Club
  • Learning & development: We support your continuous learning with education budget and weekly Cambly speaking sessions
  • Team events that create lasting memories
  • Strong company culture
  • X Community discounts
  • HubX app memberships: As a HubX teammate, you enjoy complimentary premium access to HubX apps
  • Birthday perks: to celebrate you, we offer a dedicated birthday leave along with a birthday gift voucher

Additional Information:

Job Posted:
May 17, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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