Email Marketing Manager

• Develop and manage the comprehensive email marketing strategy across the entire customer lifecycle, from initial lead nurturing and customer acquisition to post-sale engagement
• Design, build, and deploy high-volume, dynamic email campaigns (e.g., promotional blasts, lead nurturing drip campaigns, behavioral triggers, transactional emails)
• Own and optimize the marketing automation platform (e.g., Salesforce Marketing Cloud, HubSpot, etc.) to enhance targeting, personalization, and deliverability
• Ensure all email campaigns are compliant with CAN-SPAM, GDPR, and other relevant regulations
• Establish key performance indicators (KPIs) for all email programs (e.g., open rates, click-through rates, conversion rates, unsubscribes, and lead quality)
• Conduct rigorous A/B testing on subject lines, content, calls-to-action (CTAs), and deployment times to continuously improve performance
• Provide regular, in-depth reporting and analysis to senior management on campaign results and their impact on sales and customer experience targets
• Manage the health and growth of the email database, including segmentation, data hygiene, and list acquisition strategies
• Collaborate with the Content and Creative teams to develop compelling, on-brand email content and templates
• Work closely with the Sales and Division Marketing teams to align email campaigns with local community openings, special offers, and divisional sales goals
• Integrate email strategy with other digital channels, including website, social media, and paid media, to ensure a cohesive omnichannel customer experience

• Bachelor's Degree in Marketing, Communications, Business, or a related field
• 4+ years of dedicated experience in email marketing, with a proven track record of managing high-volume email programs for a B2C organization
• Experience in the homebuilding, real estate, or a related high-value purchase industry is highly preferred
• Proven proficiency with at least one major Marketing Automation/CRM platform (e.g., Salesforce Marketing Cloud, Adobe Marketo Engage, Eloqua, HubSpot)
• Exceptional analytical skills with the ability to interpret data, generate insights, and translate them into actionable email strategies
• Excellent project management and organizational skills, with a focus on meeting tight deadlines in a fast-paced environment
• Demonstrated ability to collaborate cross-functionally and influence stakeholders

Strong knowledge of HTML/CSS for email template editing and troubleshooting is a plus

medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan