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We are looking for an experienced Email Marketing Manager to join our team on a long-term contract basis. In this role, you will play an integral part in developing and optimizing customer lifecycle marketing programs while ensuring seamless communication and campaign execution. This position is based in Austin, Texas, and requires someone with a strong attention to detail and a solid background in email marketing platforms and automation.
Job Responsibility:
Build and implement customer lifecycle nurture programs to drive engagement and retention
Develop and maintain the infrastructure for customer trust communications to ensure consistency and reliability
Enhance segmentation frameworks by utilizing product and account data for targeted campaigns
Streamline campaign workflows to reduce backlog and improve execution speed
Create and standardize Marketo templates and lifecycle documentation for efficient campaign management
Deliver regular performance reports and identify opportunities for optimization
Manage automation processes for customer lifecycle journeys, prioritizing accuracy and efficiency
Support in-app messaging initiatives using tools such as Pendo to enhance customer communications
Collaborate with internal teams to ensure alignment and effective execution of marketing strategies
Uphold rigorous QA standards to minimize errors and maintain high-quality campaign delivery
Requirements:
Proven experience in email campaign management and lifecycle marketing
Expertise with email marketing platforms, including Marketo and Salesforce
Skilled in designing and optimizing email templates for various campaigns
Strong ability to collaborate with internal teams and manage cross-functional workflows
Proficiency in crafting compelling email copy that resonates with target audiences
Familiarity with segmentation strategies and automation tools to enhance campaign efficiency
Detail-oriented with a focus on quality assurance and process improvement
Ability to analyze and report on campaign performance, providing actionable insights