Email Marketing Manager, Robert Half

Robert Half

Location:
United States, Charlotte

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

We are looking for an experienced and innovative Email Marketing Manager to join our team in Charlotte, North Carolina. In this contract role, you will be responsible for developing and executing customer-focused communication strategies designed to enhance program adoption, reduce churn, and deliver meaningful value to members. This position offers the opportunity to leverage both your analytical expertise and creative thinking to craft impactful messaging throughout the customer journey.

Job Responsibility:

Develop and implement lifecycle communication strategies to support customer engagement and retention
Collaborate with cross-functional teams, including Marketing, Loyalty Operations, Customer Analytics, and Global Communications, to align communication efforts with business goals
Design and optimize marketing collateral to ensure alignment with brand standards and effectiveness across multiple channels
Conduct in-depth audience segmentation analysis to tailor messaging and improve targeting
Drive continuous improvement by creating and maintaining a calendar of A/B testing for lifecycle communications
Partner with the loyalty product team to enhance data and platform capabilities for communication strategies
Translate analytics insights into actionable recommendations to improve campaign performance
Monitor industry trends and incorporate best practices into communication strategies
Communicate campaign results and strategies effectively to stakeholders
Support day-to-day team needs and problem-solving to address ad hoc challenges

Requirements:

Proven expertise in CRM platforms and email marketing tools
Hands-on experience with email service providers, including Exact Target
Strong knowledge of A/B testing methodologies and marketing analytics
Ability to create compelling marketing content and creative briefs
Familiarity with email campaign planning and execution best practices
Exceptional writing and communication skills
Ability to analyze data and translate findings into strategic recommendations
Experience in maintaining brand awareness through effective communication strategies

What we offer:

medical, vision, dental, and life and disability insurance
eligible to enroll in our company 401(k) plan

Additional Information:

Job Posted:
July 16, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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Email Marketing Manager