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At HubX we build mobile and web apps, used and loved by millions all around the world. We have a track record of building and growing apps on various verticals that reached over 300 million users across 6 continents and 170+ countries. We are looking for a talented Email Marketing Manager to join our energetic and highly motivated team.
Job Responsibility
Own end-to-end email marketing for web funnels and web apps including activation, onboarding, retention, upsell, winback, abandoned subscription, and transactional flows
Design and continuously optimize lifecycle marketing strategies that improve user journeys and drive activation, retention and LTV
Build, launch, and iterate on email automation flows across multiple subscription apps
Develop segmentation and personalization strategies to deliver the right message to the right user at the right time
Track and analyze email performance metrics and turn insights into optimization actions
Plan and execute A/B tests on copy, design, send time, segmentation, and flow structure and translate results into scalable best practices
Manage technical setup and operations of transactional and marketing email infrastructure in close collaboration with Developers and Product
Monitor and improve deliverability, sender reputation, and domain health
Build standardized, scalable email marketing operations across our app portfolio
Identify new lifecycle opportunities by analyzing user behavior, cohort patterns, and funnel data
Develop creative direction for email content, subject lines, and overall communication strategy
Stay on top of new CRM, automation, and personalization technologies and bring them into our stack where they make sense
Requirements
5+ years of experience in email marketing, CRM, or lifecycle marketing
Hands-on experience in subscription-based apps, SaaS, mobile apps, or web app ecosystems
Strong command of lifecycle marketing flows
Data-driven mindset with a strong A/B testing culture
Ability to analyze email performance metrics and translate them into optimization roadmaps
Proven experience with segmentation, personalization, and automation
Hands-on experience with at least one or two CRM/email tools such as Reteno, Braze, Iterable, Customer.io, Klaviyo, or OneSignal
Technical fluency to collaborate effectively with engineering teams on integrations and infrastructure
Strong written and verbal English communication skills
Ownership-driven, proactive, and comfortable working in a fast-paced growth environment
Nice to have
Experience in the mobile subscription app industry
Experience working alongside web funnel or performance marketing teams
Knowledge of email deliverability, domain reputation, and sender health
Familiarity with SQL, Looker, BigQuery, GA4, or similar analytics tools
Experience with push notifications, in-app messaging, and CRM orchestration
Interest in AI tooling and marketing automation
Track record of building retention and LTV-focused growth strategies
Background in e-commerce or subscription monetization
What we offer
Daily commuting and meal support
A brand new MacBook and a designed welcome kit with Stanley and Herschel products and customized items
Private medical insurance (TSS)
HPV vaccination
Women's health coverage
Meditopia and annual Beije membership
Gym reimbursement
Unlimited coffee from XPresso
Fully stocked kitchen with breakfast and snacks throughout the day
HubX Breakfast Club
Education budget
Weekly Cambly speaking sessions
Team events including All Hands gatherings and happy hours