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Working closely with cross-functional partners, marketing leadership, and our clients, the email marketing manager will develop and execute roadmaps for select clients to increase customer engagement and retention. This position will report to the Director of Email & CRM. The ideal candidate will love digging into the data and have a great eye for detail.
Job Responsibility:
Develop relationships with small and medium clients and support larger clients
Work cross-functionally with copy, creative, tech & account management partners
Plan content calendars and create briefs for email and SMS
Execute emails within various CRMs, including marketing automations as well as newsletters
Balance data-driven marketing with strong creative & branding needs
Conduct quality assurance and technical troubleshooting for marketing emails and SMS, including the use of third-party tools
Audit clients’ email marketing programs & build roadmaps for activating prospects and driving repeat purchases from current customers
Develop audience segmentation strategies based on data that deliver on revenue objectives
Report on key metrics and analyze results to present to clients and drive future performance
Share email marketing & CRM best practices with cross-functional partners and educate clients
Develop A/B test roadmaps and execute and analyze those tests to drive future results
Requirements:
3+ years in email marketing
General knowledge of email marketing best practices, such as familiarity with A/B testing, segmentation and automations
HTML experience required
Hospitality industry and/or marketing agency experience strongly preferred
Experience working in at least one email service provider or CRM platform
Customer acquisition & retention mindset with a view to achieving revenue objectives
Attention to detail and strong QA capabilities
Experience with some reporting tools, such as within email service providers or Google Analytics, and a demonstrated ability to communicate data-driven insights
Proven track record of creating, implementing and optimizing complex email programs to meet business goals
What we offer:
A fun, creative and collaborative work environment
Flexible office / remote working
Medical, dental, vision
401K plus company matching
15 vacation days and 5 sick days, increasing with tenure