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We are looking for an Email Marketing Manager to oversee the creation and execution of impactful email campaigns that enhance customer engagement and drive revenue growth. This position combines strategic thinking, data-driven decision-making, and technical expertise to deliver personalized and effective messaging. Based in Miami, Florida, this role offers the opportunity to contribute to brand loyalty and customer satisfaction through innovative email marketing strategies.
Job Responsibility:
Design and implement targeted email campaigns to boost customer retention and encourage repeat purchases
Develop and execute A/B testing strategies to optimize subject lines, content, placement, and send times for improved performance
Troubleshoot and resolve technical issues related to automation triggers and data synchronization to ensure seamless campaign delivery
Create and refine automated customer journeys, such as welcome series, abandoned cart reminders, post-purchase follow-ups, and win-back sequences
Regularly review and enhance automated workflows to eliminate friction points and uncover opportunities for incremental revenue growth
Monitor and analyze key performance indicators, including open rates, click-through rates, conversion rates, and revenue metrics
Provide actionable insights based on campaign data to inform strategies for scaling and improving customer engagement
Collaborate with internal teams to ensure email designs align with brand standards and deliver a consistent customer experience
Requirements:
Proven experience managing email campaigns and driving measurable results
Proficiency in email marketing platforms and tools, with a focus on automation and analytics
Strong technical skills to troubleshoot and resolve issues related to data syncing and campaign triggers
Ability to develop creative and engaging email content tailored to various customer segments
Familiarity with Salesforce or similar platforms for campaign management and reporting
Expertise in analyzing campaign data and translating insights into actionable strategies
Strong collaboration skills to work effectively with internal teams and stakeholders
Knowledge of A/B testing methodologies and optimization techniques for email marketing