Email Marketing Lead

• Lead all campaign planning and execution - developing and implementing email marketing campaigns that engage leads and drive pipeline growth
• Set and manage our email marketing calendar - overseeing the end-to-end process including planning, execution, and tracking of campaign activities
• Collaborate with content and design to identify and recommend assets + content that map to the buyer journey at each stage of the funnel
• Write all copy and messaging (understanding the balance between brand and action). Partner with marketing and sales to identify the right message and content for each audience
• Analyze campaign performance data, including funnel metrics to gain insights and make data-driven recommendations. Leverage this data to iterate on and improve content and messaging
• Monitor and optimize campaigns through A/B testing, segmentation and other best practices to improve effectiveness and efficiency
• Report on funnel metrics to understand lead progression and identify opportunities to inform campaign strategy
• Serve as the main stakeholder for our CRM (Hubspot) - working closely with operations and our dev team to ensure our email marketing program integrates seamlessly with our platform and other integrations
• Help to strategize and lead Breef’s affiliate referral program through strong and compelling email sequences
• Work closely with cross-functional teams including sales, operations and marketing to ensure campaign alignment with business objectives and user segmentation for maximum impact

• 5+ years of demand generation experience at a B2B technology company
• Proven track record of developing and executing integrated campaigns that generate pipeline and revenue growth
• Strong writing skills, with the ability to communicate clearly within our brand voice and across multiple campaigns
• Extremely familiar with Hubspot
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Understanding of funnel metrics and their impact on campaign strategy
• Excellent project management skills with a track record of managing multiple projects simultaneously with a strong attention to detail

Marketplace and knowledge of the agency industry

• Competitive compensation and benefits
• Equity in a high-growth startup
• Opportunity for extreme growth and ownership within the organization
• Generous vacation and flexible remote work policy
• Relocation package (for the right candidate)