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Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling
Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
Manage and execute email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders
Use customer data such as web-behavior to drive the message and content personalization
Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices
Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers
Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices
Requirements:
Proven experience managing an email marketing program
Hands-on experience in marketing automation platforms
Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL)
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
Experience building an email marketing campaign from scratch
Knowledge of SEO/SEM
Excellent written communication skills
Strong project management skills and exceptional attention to detail