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Manage the day-to-day running of Joseph Joseph’s Email Marketing strategy
Responsible for managing both broadcast and automated email campaigns via our ESP Ometria, whilst identifying opportunities to optimise performance
Managing the planning, briefing, building, linking, testing, and scheduling of all emails
Monitor our customer database and ensure we remain GDPR compliant
Improve retention rates and help convert leads into customers
Create CRM customer lists for ad-hoc and automated campaigns and digital marketing
Work closely with the Email & CRM Manager on defining and executing the email marketing roadmap to deliver objectives
Work closely with Ometria to understand best practises and find opportunities for improvement
Ideate and execute A/B tests for broadcast and automated emails. Continually monitor and track performance, report on findings and use these to improve future campaigns
Monitor email deliverability and troubleshoot any issues that may occur
Report on channel performance using our internal analytics tools and Ometria, for daily, monthly, and yearly trade reports
Manage all administrative and master documentation including our automated customer journeys, ensuring they are up-to-date and reflect current live status
Work closely with the Ecommerce, Creative and Brand teams to ensure email supports business priorities while driving key KPIs
Assist on SMS strategy, to support the growth of our SMS marketing channel, including planning, scheduling and reporting
Monitoring marketing trends and leading on competitor research to remain competitive within our own email marketing comms
Develop and own our personalisation and segmentation roadmap
Assist with seasonal and launch campaign planning and research
Working with the trade team on Email Localisation and SKU selection, and owning and managing the email translations process
Owning internal email calendar
Requirements:
At least 1 years’ experience in an email marketing role
Have managed an email platform previously (e.g. Ometria, Klaviyo, Emarsys, Braze, MailChimp) in an ecommerce environment. (Ometria experience an advantage, but not required)
Knowledge and ability to pull reports using reporting dashboards (e.g. GA4, platform data)
Ability to work closely and productively with internal and external stakeholders
Have an analytical mindset and the ability to provide insight into performance, using this to make informed decisions
Exceptional attention to detail, ability to spot and correct errors, and ability to thoroughly and comprehensively test links, stock levels and regional variances for every email that gets sent out
Experience with our SMS platform, Attentive, beneficial but not required
Some knowledge of customer segmentation would be beneficial but not required
Some knowledge of editing HTML would be an advantage but not required
Demonstrable eagerness to learn and a desire to grow our email marketing and CRM activities
Nice to have:
Ometria experience
Experience with Attentive
Knowledge of customer segmentation
Knowledge of editing HTML
What we offer:
Competitive salary and holiday allowance
Company performance related bonus
A pension contribution
An exclusive staff discount
24/7 healthcare appointment support
Hybrid working – 3 days in office & 2 days from home and flex start/finish times
External private employee wellbeing support
Access to Perkbox
Volunteer days
Team Recognition scheme
Training and Development
Holiday carry-over scheme
Season-ticket travel loan
Cycle to work scheme
Parental Leave support
Holiday trading (buy/sell) and extra holiday days for long service