Email Engineering Director

• Deepen the relationship with millions of our customers by leading a team using data to plan and execute personal, relevant and timely promotional, service and regulatory email communications
• Serve as Fidelity’s Center of Excellence on current and emerging practices that power our customer obsessed email marketing programs
• Plan and execute email campaigns from campaign strategy and requirements through deployment - scheduled campaigns, automated triggers, Journey Builder and automated multi-touch campaigns
• Build and edit email code and logic using Salesforce Marketing Cloud (SFMC) Content Builder and AMPscripting tools
• Collaborate with technology teams to onboard new email programs and content to the email platform, Salesforce Marketing Cloud (SFMC), acting as the voice of the business
• Lead and/or support cross-organizational projects as a subject matter expert for email channel
• Lead and empower a team of Digital Campaign Managers to achieve business and personal goals

• Significant experience leading/managing a team in one or more of the following areas strongly desired: email development, digital production, marketing technology, or digital marketing
• Email channel expertise very strongly desired but not a hard requirement
• Email service platform provider (ESP) knowledge, systems, information technology a big plus (specifically Salesforce Marketing Cloud, Salesforce Sales Cloud, Simon Data, Segment CDP)
• Basic HTML skills required
• Excellent PowerPoint, Excel, Outlook, Word and presentation skills required
• Curious and intellectually honest
• Enjoy tracking, triaging, and solving issues in real-time
• Ability to continuously develop and improve process / infrastructure within a constantly evolving team
• Customer first mentality
• Comfortable leading and influencing through ambiguity and without authority
• Strong attention to detail and methodical thinking
• Entrepreneurial and agile mentality, with a bias towards action
• Passion for mentoring, coaching and empowering associates
• Bachelor’s degree or equivalent with 12+ years of experience or master’s degree with 10+ years of experience
• Excellent project management, time management, and organization skills
• Process and detail-oriented thinker
• Adept at building relationships across all management levels in a highly matrixed environment
• Assess, train, and motivate people both internally (associates) and externally (job applicants)
• Able to lead by demonstrating and establishing clarity
• Ability to think strategically and assess strategy and requirements while implementing tactically
• Provide guidance and lead training to enable other team members to meet/exceed expectations
• Excellent analytical, creative, and oral/written communication/presentation skills
• Excellent emotional intelligence, judgment and problem solving
• Demonstrated ability to self-learn and self-direct

Basic SQL skills a plus