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Robert Half Marketing and Creative has a client that is seeking a skilled Email Developer with hands-on experience working in enterprise-level Email Service Providers (ESPs), preferably Oracle Responsys or Iterable. The ideal candidate will be responsible for building, testing, and deploying compelling, responsive email campaigns that drive results for our clients. This role offers the opportunity to help shape key digital communications and contribute to the success of high-visibility marketing initiatives.
Job Responsibility:
Develop and code responsive email templates using HTML, CSS, and industry best practices
Build and execute email campaigns within ESPs such as Responsys or Iterable, leveraging dynamic content and segmentation tools
Collaborate with marketing, design, and content teams to translate creative briefs and assets into high-performing email communications
Conduct thorough QA testing across major email clients and devices to ensure consistent rendering and deliverability
Manage campaign setup, audience list integration, scheduling, and deployment to target segments
Analyze campaign performance metrics and assist with the implementation of A/B tests to optimize engagement and conversion
Maintain up-to-date knowledge of email development trends, platform updates, and compliance standards such as CAN-SPAM and GDPR
Requirements:
2+ years of professional experience developing emails for marketing or CRM in an enterprise ESP environment (Responsys, Iterable, or similar platforms preferred)
Strong proficiency in hand-coding responsive HTML and CSS for emails
Experience with email testing tools (e.g., Litmus, Email on Acid) and understanding of deliverability challenges
Solid understanding of personalization, dynamic content, automation workflows, and audience segmentation within ESPs
Detail-oriented, organized, and able to manage multiple projects under tight deadlines