Email & Content Marketing Specialist

• Plan, create, and execute email marketing campaigns
• Monitor performance metrics and implement improvements based on results
• Participate in customer segmentation for personalized and effective email marketing campaigns
• Collaborate with internal teams to ensure alignment and consistency in communication
• Manage the editorial calendar and content publishing on the blog
• Create and review content for emails and blog articles, aligned with the brand strategy
• Optimize blog content based on SEO best practices

• Degree in Communication and/or Advertising
• Between 3 and 5 years of proven experience in email marketing, using platforms such as Mailjet, Hermes, or others
• Basic knowledge of HTML
• Experience in blog management and content insertion in CMS
• Basic knowledge of SEO and content marketing
• Excellent writing and communication skills
• Ability to analyze data and propose improvements based on metrics
• Familiarity with analytics tools such as Google Analytics, PBI, or Looker Studio
• Organization, attention to detail, and ability to meet deadlines

Training in Digital Marketing or related fields is a plus

• Positive and innovative work environment that promotes collaboration and agile decision-making
• Flexible, healthy, and inclusive workplace with a range of attractive benefits
• Different opportunities for development and internal mobility