Email Booked Guest Specialist

• Partner with key stakeholders across guest revenue, operations, and merchandising teams to develop, prioritize, and execute the booked guest email and app notification strategy.
• Oversee the implementation of outbound email and app notifications, leveraging in-house creative, development, and operations teams.
• Provide timely, comprehensive reporting on program performance to key internal partners.
• Analyze and present key communication KPIs such as email performance, traffic, revenue, and operational metrics.
• Support leadership in implementation of outbound email and app notifications.
• Monitor and analyze key performance indicators to identify trends and optimize campaign effectiveness.
• Maintain the pre-cruise and onboard communication calendars to ensure timely delivery of all guest notifications.
• Ensure flawless delivery through QA, rendering checks, and data validation.
• Actively participate in team meetings to brainstorm new ideas, test emerging technologies, and refine campaign strategies.
• Collaborate on optimization initiatives and A/B testing concepts to improve response rates and marketing ROI.
• Support BG merchandising manager and personalization manager on marketing initiatives.

• Bachelor's Degree - Marketing
• 2+ years experience in marketing, marketing automation, or email communication
• Experience with travel industry preferred
• Excellent communication and presentation skills with a thorough understanding of how to communicate effectively in direct marketing channels
• Experience working in a corporate environment that required planning amongst cross-functional business units
• Ability to analyse results to help make program enhancements over time
• Understanding of creative process to implement email programs
• Ability to be both a team player and individual performer.
• Advanced proficiency in the MS Office Suite, Power Point, Excel ESP providers like Exact Target, Mailchimp.

Experience with travel industry preferred

• Health Benefits: Cost-effective medical, dental and vision plans
• Employee Assistance Program and other mental health resources
• company paid term life insurance and disability coverage
• Financial Benefits: 401(k) plan that includes a company match
• Employee Stock Purchase plan
• Paid Time Off: Holidays
• Vacation Time
• Sick Time
• Other Benefits: Complementary stand-by cruises, employee discounts on confirmed cruises, plus special rates for family and friends
• Personal and professional learning and development resources including tuition reimbursement
• On-site Fitness center at our Miami campus