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Electrical Sales Manager

United Kingdom, Peterborough · Job Posted May 04, 2026
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Job Description

As an Electrical Sales Manager, you will play a fundamental part in growing our electrical and renewables business - establishing your branch as the first point of call for all electrical and renewables needs and showcasing our full product offering at every opportunity. You'll grow the stock holding and be an expert and hunting and growing your customer base. You will identify and capitalise on every sales opportunity, inspiring your customers with the perfect solutions to meet their needs, all with the backing of the UK's number 1 merchant. The Electrical Sales Manager, will be commercially driven, and excel in business development and account management. You’ll be an expert at building rapport quickly and creating trusted relationships to ensure that everything we do enables us to deliver on our promises to our customers and exceed expectations. You’ll naturally promote and embrace our inclusive team environment and we’re sure you’ll have some fun along the way!

Job Responsibility

  • Drive new customer acquisition (Increasing footfall and sign up to Trade Accounts) and following up to ensure that quotes are provided and convert into sales
  • Build and maintain relationships with new and existing trade and retail customers
  • Maximising sales potential by seeking opportunities for linked sales or to upsell products within the electrical category (i.e. Cables and accessories)
  • Demonstrate capability to manage and deliver to a wide range of customer demands, whilst driving sales and maximising branch profitability
  • Play an active part in supporting branch colleagues to have a better understanding of our electrical products and opportunities to link sell (i.e. Boiler packs/CO Alarms)
  • Maintain product stock, ensuring the branch has the correct product offering for the location
  • Build a network, create an awareness of the offering and drive the business by the promotion of local events, supporting key customer meetings and maximising the opportunity to sell Electrical and Renewables products through your branch
  • As an Electrical expert ensure that you have a strong understanding of Electrical and Renewables Products and relevant product terminology. Stay abreast of Regulation changes utilising NICEIC and ensure that you are aware of our product offerings
  • Provide a great after sales service, ensuring the delivery of the items is managed efficiently using the branch and courier services available and communicating with the customer to ensure that the items quoted/sold are being delivered to the times and location agreed

Requirements

  • Tenacity and resilience
  • A pro-active approach to sales, with a strong desire and ability to win and grow new business
  • Previous Electrical merchanting experience
  • Excellent communication skills
  • Electrical product knowledge and able to give technical understanding
  • Self confident and self motivated, with the ability to work on own initiative and as part of a wider team
  • Commercial acumen – ability to demonstrate understanding of how to impact the bottom line

What we offer

  • Bonus
  • Discounts, savings and cash back at numerous retailers
  • Life assurance
  • Extended family policy including maternity, paternity, additional annual leave and more
  • Mental Health First Aiders and Employee Assistance Programme, we look out for each other
  • Complete induction and a company that lets you grow and encourages development
  • Financial education and loans
  • Flexible working options
  • A business striving to create an environment of inclusion so everyone can be their true self

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