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Patreon is looking for an Editorial Strategist to develop and drive Patreon’s holistic editorial strategy across all of our key external channels. This role will set the vision and framework for how Patreon shows up across our own platform, web, social, video, and investor-facing channels.
Job Responsibility:
Define and own Patreon’s content/editorial strategy – Establish the overarching narrative and guidelines for how we show up across website, social, community, investor site, and video
Create frameworks and systems – Build content calendars, taxonomies, governance models, and workflows to ensure consistency, efficiency, and quality across channels
Partner with channel owners – Collaborate with leads across Website, Product Marketing, Social, Patreon for Creators, Investor Relations, YouTube, and Community to align messaging, optimize performance, and maintain a unified voice
Act as a channel owner – including day to day management of the Patreon brand page as both a content strategist and channel leader
Elevate storytelling craft – Ensure all content ladders up to Patreon’s brand positioning and values, while tailoring execution to the needs of each channel and audience
Drive performance and insights – Work with SEO team to set content KPIs (engagement, reach, conversion, SEO, etc.) and continuously improve based on data and audience feedback
Orchestrate content campaigns – Partner with Brand and Product Marketing to align multi-channel campaigns, ensuring narratives are coherent and reinforce business goals
Champion creators and fans – Ensure our content highlights the voices of creators and fans, embedding authenticity and cultural relevance into everything we publish
Requirements:
8+ years of experience in content strategy, editorial strategy, or brand marketing, ideally in a tech or creator-economy context
Demonstrated success in building and leading content frameworks across multiple channels
Deep understanding of digital ecosystems: websites, SEO, social platforms, community platforms, and video
Strong editorial instinct and storytelling ability, paired with data-driven decision-making
Exceptional collaboration skills—able to influence and partner with a variety of cross-functional teams and stakeholders
Comfort balancing strategy with execution: able to think big-picture while rolling up your sleeves when needed
Passion for the creator economy and a genuine belief in Patreon’s mission
Nice to have:
Experience working with or as a creator across digital platforms
Knowledge of investor/IR communications and B2B storytelling
Experience managing external creative agencies or content partners