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The Editorial Performance Analyst will work across the newsroom to identify high performing content, provide editorial insights, track performance and make recommendations for improvement.
Job Responsibility:
Support the Head of Editorial Performance Insights to deliver editorial insight and analysis to the newsroom
Provide regular insights into our daily, weekly and long term performance, utilising Adobe Analytics, Google Data Studio and other appropriate tools
Ensure timely generation and delivery of the regular reports to newsroom
Take on long-term projects on various parts of performance, analysing the data to provide actionable insights to key stakeholders
Respond to departmental requests for information around article performance
Investigate top performing stories to determine reasons for success and how to replicate this
Build dashboards and reports for relevant editorial and publishing desks where necessary
Flag underperforming content, providing recommendations on why it is underperforming and what would rectify this
Work with all Audience teams to provide data-based recommendations to ensure Telegraph audience is reached on the right platform
Work closely with I&A team using their data to build an understanding of audience habits
Monitor new initiatives around the newsroom, providing feedback on success and improvement areas
Requirements:
Demonstrable experience working with data to uncover insights and inform strategy
Hands-on experience of web analytics tools, with preference for experience with Adobe Analytics
Knowledge of Google Suite including Sheets, Docs and Slides (or the Microsoft Office equivalents)
Strong communication skills and ability to present complex data simply and clearly
Proactive and motivated with a data-driven mindset
Ability to work independently
Nice to have:
An interest in publishing and news/current affairs